Manage end-to-end paid media execution, including budget pacing, bid optimization, ad trafficking, creative iteration, audience segmentation, and adherence to platform best practices.
Use reporting and analytics tools daily to assess campaign performance, uncover insights, and make data-driven optimizations that scale and improve results.
Support the development of channel expansion strategies by leveraging internal analytics, external research, and market intelligence to identify new growth opportunities.
Track, analyze, and report on paid and organic campaign outcomes, distilling insights and recommendations that fuel continuous improvement across both current and future channels.
Develop and own a routine cadence of sharing learnings and actionable insights regularly with Eater leadership.
Stay ahead of industry and digital media trends, proactively bringing forward new ideas, innovation opportunities, and key shifts in the media landscape.
Monitor competitive activity, including onsite and offsite messaging, paid and earned media initiatives, partnerships, and broader marketing efforts.
Keep informed on editorial trends and performance, in order to come up with ways to integrate Eater content and voices into marketing campaigns.
Requirements
3+ years of experience in performance or growth marketing, including campaign management, creative strategy, and data analysis
2+ years of hands-on experience managing paid Google and Meta campaigns (additional platforms a plus)
Experience trafficking and managing ad campaigns in Apple App store
Demonstrated success in developing performance marketing strategies that deliver strong business outcomes
Exceptional communication and stakeholder management skills—both written and verbal
Familiarity with Google Analytics, Meta Business Manager, Google Ads Manager, and Apple App store
Strong visual creative sense for image and video content
Experience with crafting performance-oriented copywriting
Someone with a natural “can-do” attitude who thrives in fast-paced environments — hands-on, proactive, and growth-focused
Eager to learn and support team growth, bringing a collaborative spirit to work
A fan of Eater and the restaurant coverage we do!
Benefits
This job is benefits-eligible. We pride ourselves in providing comprehensive benefits to support all of our employees wherever they are in life. You can find more information about our benefits here.