Lead segment strategy and GTM readiness for Bloomerang’s mid-market audiences and portfolio products.
Develop and maintain segment-specific messaging matrices.
Build and refine segment-specific persona frameworks with insights and AI tools.
Partner with Market Insights on competitive themes shaping GTM priorities.
Manage cross-functional alignment for GTM training and internal rollout.
Create persona-based talk tracks, objection-handling guides, and battlecards.
Maintain competitive positioning for various nonprofit segments.

5+ years in Product Marketing, Sales Enablement, or Segment Strategy in a SaaS environment.
Proven experience building persona-based messaging, sales enablement content, and GTM frameworks.
Strong collaboration skills with Sales, CS, Demand Gen, Brand, and Product.
Analytical, insight-driven thinker comfortable with Salesforce, Gong, and AI testing tools.
Excellent written and verbal communication skills; confident presenting to executives, Sales, and cross-functional teams.
Bachelor’s degree in Marketing, Business, Communications, or related field.

Health + Wellness: generous health, vision, and dental insurance options, access to healthcare service 24/7.
Time Off: 20 PTO days, 3 flex days, 4 optional volunteer days, 12 paid holidays, paid parental leave.
401k: 401k match to help invest in your future.
Equipment: everything you need to be successful, shipped right to your door.

Senior Product Marketing Manager

Key skills