Lead the full implementation lifecycle of Salesforce Data Cloud
Design and document scalable and robust solutions on-site with clients
Serve as the primary technical expert for offshore resources
Develop and execute sophisticated data-driven segmentation strategies
Design, document, and implement comprehensive data models, pipelines, and transformations
Act as a subject matter expert on Salesforce Data Cloud, Marketing Cloud Personalization (MCP), and Salesforce Personalization (Einstein Personalization)
Integrate data from diverse sources to create a unified customer profile
Actively participate in knowledge-sharing sessions and contribute to practice development
Guide and support junior-level resources within the offshore team
Stay current with Salesforce release cycles and emerging industry trends

A minimum of 5 years of overall experience in a technical role
At least 2+ years of hands-on experience focused on Salesforce Data Cloud and/or custom database solutions
Salesforce Data Cloud Consultant certification is mandatory
Proven hands-on experience with other Salesforce core products, particularly Sales Cloud and Service Cloud
Experience with Salesforce Marketing Cloud Personalization (MCP/Evergage) is highly desirable
Deep understanding of marketing automation, data segmentation, personalized customer journeys, decisioning, and Next Best Action strategies
Expertise in data modeling, ETL processes, data integration tools (e.g., MuleSoft, Informatica), and SQL proficiency
Strong working knowledge of core Salesforce platform concepts such as Lightning Web Components (LWC), Flows, and Apex
Experience with Data Actions and Flow integrations, along with API utilization for seamless data exchange
Familiarity with broader cloud technologies (e.g., AWS, Azure, GCP) and data warehousing platforms (e.g., Snowflake) is a significant advantage
Additional Salesforce certifications, particularly the Agentforce Specialist credential, would be a major advantage
A bachelor's degree in Computer Science, Information Technology, Marketing, or comparable work experience.

Salesforce Data 360 Architect

Key skills