Brand Manager

Role Overview

• The Brand Manager position is responsible for delivering specified business targets (volume, profit, share) through the development and execution of brand strategies and plans
• Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix
• Shared responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy, with P&L accountability for bottom line profitability
• Build premium consumer / trade equity for the brand through the design and execution of consumer and trade strategies including pricing, packaging, innovation, promotion, public relations, advertising/digital marketing and special events
• Develop and execute insights based strategic innovation plans to position the business for both short and long-term success
• Work closely with our DTC, E-Commerce, and Hospitality team to bring brand strategy and deliver brand omni-channel growth goals
• Perform on-going business and competitive analyses and provide findings and recommendations for corrective action where appropriate to Senior Management
• Manage brand projects, overall budget allocation, and prepare and present branded presentations to both internal and external audiences
• Manage all outside agency initiatives in support of the brand’s business objectives to include promotion agency, media buying and advertising agencies, if applicable
• Work with sales leadership, key on and off premise strategic accounts, internal field sales, and distributor personnel, to develop marketing programs and identify opportunities to expand the business
• Liese with international teams as global brand owners to insure consistency of brand strategy and execution globally
• Manage multi-year brand S&OP forecast with Operations team, including at-risk inventory review
• Multi-functional leadership: Drive stewardship of 360 programs and nurture collaborative working relationships—including leadership of monthly / quarterly cross-functional team meetings
• Visit key markets in support of market blitzes, new product launches, surveys, etc. and report brand and competitive findings as well as any market driven recommendations to Senior Management
• Successfully communicate and work with a large number of key internal groups across the organization on a regular basis, including Trade Marketing, National Events, Public Relations, Finance, Operations and Production team (vineyard management, winemaking, bottling, packaging technology, production, transportation etc.)
• Communicate on a regular basis with the Marketing Director and/or Vice President, ensuring strategy and projects are on track, gaining support and guidance

Requirements

• Bachelor’s Degree in related field required
• A minimum of 4+ years of CPG or Beverage Alcohol industry experience in marketing role
• Experience in identifying key consumer insights, refining brand positioning and developing brand strategies
• Strong results orientation, with a track record of financial accountability
• Strong financial acumen, analytical / problem-solving skills and bottom line P&L management
• Experience managing people, with the ability to provide coaching and guidance to further develop employees’ skills and promote job satisfaction
• Excellent communication skills; articulate, influential and strong public speaking and writing skills, effective interpersonal skills
• Strong team player and collaborator
• Experience managing external agencies
• Excellent organizational skills, ability to prioritize, and strong project management skills
• Proficient PC skills (Windows, Word, Excel, PowerPoint), syndicated database experience (IRI or Nielsen), custom database experience.

Benefits

• paid time off
• medical/dental/vision insurance
• 401(k)