Oversee and coordinate the execution of marketing campaigns across various channels, including email, paid social/display, ABM, webinars, and content promotion
Use tools like HubSpot, Salesforce, and 6sense to manage campaign workflows, assets, and automation
Map campaign timelines and deliverables based on target audiences and business goals
Ensure smooth end-to-end flow—from asset creation to launch to post-campaign follow-up
Work closely with Cloud Advisors, marketing operations, design, and content teams to align on messaging and activation
Coordinate across internal and partner teams (like AWS) for co-marketing and funding opportunities
Monitor campaign performance (MQLs, SALs, influenced pipeline) and track key metrics across Salesforce and HubSpot
Generate campaign recaps and performance reports with actionable insights
Recommend optimizations for improved engagement and conversion

3+ years of experience in B2B marketing, preferably in cloud, SaaS, or tech
Proven success in campaign and project management—from kickoff through execution
Experience using marketing automation (HubSpot, Marketo), CRM (Salesforce), and ABM platforms (6sense a plus)
Experience with digital advertising platforms like Google Ads and LinkedIn Advertising
Comfortable working cross-functionally and managing multiple campaigns simultaneously
Detail-oriented, highly organized, and focused on delivering outcomes
Familiarity with B2B buyer journeys, tech personas, and sales cycles.
Clear communicator with strong written and verbal communication skills
Data-savvy and able to translate metrics into actionable insights
Curious and adaptable—you stay ahead of marketing trends and tech.

Marketing Campaign Lead

Key skills