Director of Channel Marketing

Role Overview

• Develop and own Keeper’s global channel marketing strategy, ensuring alignment with corporate goals and regional sales priorities
• Lead, mentor and develop a global team of channel marketing professionals
• Establish frameworks, processes and KPIs for scalable channel marketing execution across all regions
• Drive integrated go-to-market strategies that support reseller, distributor and MSP partners
• Collaborate with channel sales leadership to ensure joint revenue goals, partner tiers and program initiatives are supported by comprehensive marketing plans
• Oversee the creation and global rollout of partner enablement materials, welcome kits, onboarding programs and campaign-in-a-box resources
• Evolve Keeper’s partner portal content strategy, ensuring alignment with top priorities, product launches and regional needs
• Support development and execution of global partner programs, incentives, MDF utilization and partner co-marketing initiatives
• Lead the planning and execution of global multi-touch channel campaigns to drive pipeline, deal acceleration and partner engagement
• Guide co-branded marketing efforts with resellers, distributors and MSPs across digital, email, events and content
• Oversee regional events, tradeshows and virtual webinar programs, ensuring consistent brand presence and measurable outcomes
• Create and manage the global channel marketing calendar, ensuring timely communication and cross-functional alignment
• Partner with product marketing, creative, digital, content and sales operations to support channel-focused messaging and assets
• Analyze campaign performance, partner engagement and ROI to inform quarterly planning, budget allocation and long-term strategy
• Monitor industry trends and competitive developments to evolve Keeper’s channel marketing approach

Requirements

• 10+ years of experience in channel marketing; Cybersecurity and SaaS experience is required
• 5+ years of experience leading and managing results-oriented, high-performing global channel marketing teams
• Demonstrated success leading and developing global teams
• Expertise in channel ecosystems including resellers, distributors and MSPs
• Proven ability to build and scale partner marketing programs, campaigns and enablement assets
• Experience managing global marketing budgets and MDF programs
• Strong project management and organizational skills with the ability to balance multiple priorities across regions
• Excellent written and verbal communication skills with a partner-first mindset
• Experience using marketing automation systems, CRM platforms and partner portals (e.g. Salesforce, HubSpot, Magentrix)
• Highly analytical, with experience reporting on pipeline influence, campaign performance and partner ROI
• Ability to work in a fast-paced environment and collaborate cross-functionally with marketing, sales, product, operations and leadership
• Experience in cybersecurity, SaaS or technology markets preferred

Tech Stack

• Cyber Security

Benefits

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above market annual bonuses