Director of Customer Marketing

Role Overview

• Own global customer lifecycle strategy spanning onboarding, adoption, education, retention, and expansion across segments and regions
• Lead, mentor, and scale a high-performing customer marketing team with clear operating rhythms and accountability
• Own customer communications including newsletters, product announcements, webinars, and educational programming to drive adoption and satisfaction
• Build segmentation and journey strategy by persona, region, product/SKU, and customer maturity; implement trigger-based lifecycle programs
• Partner with Customer Success, Sales, and Product to design and execute cross-sell/upsell campaigns aligned to customer needs and product roadmap
• Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, customer ABM, retargeting/paid social (as appropriate), events, and partner channels
• Build and scale customer advocacy programs including references, testimonials, case studies, and review programs (e.g., G2, Gartner Peer Insights)
• Establish measurement frameworks and reporting for engagement, adoption, retention, and expansion; translate insights into continuous optimization
• Partner with Product Marketing, Demand Generation, Channel Marketing, RevOps/CS Ops, and regional leaders to align strategy, messaging, and execution
• Support regional leaders with localized campaigns, messaging, and enablement materials tailored to customer dynamics and cultural nuances
• Own and manage the global customer marketing budget to maximize ROI across programs and regions

Requirements

• 8+ years of experience in customer marketing, lifecycle marketing, or growth marketing roles, including 3+ years in a people leadership capacity within B2B SaaS (cybersecurity preferred)
• Proven track record of driving measurable outcomes across adoption, retention, and expansion (upsell/cross-sell) at scale
• Experience executing global programs across multiple regions (North America, EMEA, APAC) and customer segments (SMB through Enterprise)
• Deep knowledge of customer lifecycle management, segmentation, journey design, experimentation, and data-driven marketing
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, HubSpot) and comfort partnering with RevOps/CS Ops on orchestration, data, and reporting
• Strong analytical skills with the ability to translate data into insights and actionable strategies
• Exceptional leadership, communication, and cross-functional collaboration skills
• Demonstrated success partnering with Customer Success, Sales, Product, and Product Marketing to deliver aligned growth initiatives
• Strong content and storytelling abilities to drive customer engagement and advocacy
• Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).

Tech Stack

• Cyber Security

Benefits

• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above-market annual bonuses