Build the market and the sales motion
Develop and execute an outbound B2B sales strategy for bone meal, tallow, and other by-products across agriculture, animal feed, pet food, supplement, food manufacturing, and foodservice industries.
Research, identify, and prioritize target accounts nationwide, creating and refining an Ideal Customer Profile (ICP) across multiple industries and use cases.
Build a repeatable sales playbook from the ground up, including outreach messaging, qualification criteria, discovery approach, pricing conversations, objection handling, and follow-up cadence.
Generate pipeline through proactive prospecting, relationship mapping, referrals, trade shows, and industry networking.
Own the full sales cycle
Manage the entire sales process from first contact through close: outreach, discovery, education, quoting, negotiation, and account handoff.
Develop long-term, trust-based relationships with buyers, procurement teams, operators, manufacturers, and distributors.
Clearly communicate product value in markets where customers care deeply about sourcing integrity, consistency, specifications, reliability, and long-term partnership, not just price.

5-8+ years of overall sales experience, preferably in B2B or outside sales roles.
At least 5 years of experience selling within agriculture, animal feed, pet food, food manufacturing, supplements, ingredients, or related industries.
Proven success generating pipeline through outbound prospecting rather than relying on inbound leads.
Comfort working independently with high ownership, initiative, and accountability.
Ability to build structure, process, and documentation from scratch (playbooks, CRM workflows, reporting).
Strong communication and negotiation skills, with the ability to explain ingredient-based or operational products to practical, detail-oriented buyers.
Willingness to travel regularly and spend time in the field building relationships.
Willingness to support operational and logistical execution when needed in a fast-moving environment.

Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time for when you need it
Six (6) paid holidays each year
Paid parental leave for growing families
100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
401(k) with up to a 4% company match after one year of service
Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others

Senior B2B Sales Representative, Ingredient and By-Products

Key skills