Own and define the vision for how Rx brands show up across complex, highly regulated audience ecosystems
Define how ideas live in the world for HCPs, patients, caregivers, and advocates
Shape omnichannel strategies that balance cultural relevance, scientific rigor, and regulatory responsibility
Oversee a defined portfolio of pharmaceutical business, guiding senior teams across social, influencer, and digital engagement
Establish the frameworks, teams, and partnerships that allow clients to operate confidently and creatively
Partner closely with Creative, Strategy, Engagement, and Medical and Regulatory stakeholders to ensure work is sound in execution
Anticipate regulatory, platform, and cultural shifts before they materially impact clients
Drive sustainable growth by translating trust, expertise, and results into long-term partnerships
Requirements
Proven success developing audience-driven strategies for HCP, patient, caregiver, and advocate audiences within regulated environments
Deep knowledge of omnichannel engagement, including social (paid and organic), influencer marketing, CRM and email, display media, HCP portals, EHR platforms, and emerging media
Expert-level understanding of influencer strategy in pharma — including KOLs, patient creators, disease advocates, contracting considerations, vetting, and risk assessment
Strong command of FDA and regulatory guidelines relevant to Rx promotion, disease awareness, and influencer content — with experience guiding teams and clients through MLR review and approval processes
Experience leading digital and social activation from concept through execution, including platform partnerships, vendor oversight, and technology stack integration
Skilled in translating audience data, behavioral insights, and performance signals into clear strategies that inform creative and channel decisions
Experienced in managing senior client relationships within matrixed pharmaceutical organizations, serving as a trusted strategic advisor
Adept at overseeing financial planning, utilization, staffing, and growth planning for a senior discipline
Strong communicator, comfortable presenting complex strategies to senior stakeholders and representing the agency in leadership forums
Proven ability to identify account expansion opportunities and contribute meaningfully to new business growth within pharma
Committed to building and mentoring senior leaders, developing high-performing teams, and establishing scalable processes for long-term growth
Establishes governance models, guardrails, and best practices that enable compliant creativity at scale
Serves as a category thought leader, helping shape industry conversations around modern pharma engagement.