Vice President, Influencer and Creator Marketing
United States
Full Time
5 hours ago
H1B Sponsor
About this role
Role Overview
- Lead the strategy, execution, and growth of influencer and creator marketing programs
- Build high-impact partnerships that bring brand stories to life
- Define engagement strategies with creators to drive awareness and measurable business results
- Collaborate closely with Creative, Strategy, and Engagement teams
- Ensure influencer work is visually compelling and strategically aligned to brand goals
- Report to the Head of Audience Experience
Requirements
- 10+ years of experience in influencer and creator marketing
- Proven track record of designing and executing influencer programs
- Extensive network of relationships with influencers and talent agents
- Expertise in developing influencer strategies across tiers
- Strong understanding of content formats and production workflows
- Ability to negotiate talent contracts and manage complex partnerships
- Deep awareness of category trends, consumer behaviors, and cultural moments
- Experience being client-facing at a senior level
- Experience in working with influencers to support IRL brand experiences
- Experience in social strategy is a plus
Benefits
- medical and dental insurance programs
- retirement savings options