Marketing Associate, Demand Generation

Role Overview

• Support the execution of integrated marketing programs to generate new leads and nurture existing prospects through the sales funnel, including awareness, education, and consideration initiatives.
• Assist in implementing inbound and outbound marketing tactics such as website marketing, email campaigns, paid and social advertising, webinars, social media, and events.
• Track and analyze campaign performance, providing reports on key metrics to measure impact and optimize future efforts.
• Help execute lead nurture programs and campaigns to move inquiries toward marketing-qualified leads.
• Coordinate with SDR teams to coordinate, communicate, and optimize the impact of marketing activities.
• Assist in the execution of third-party media initiatives, including advertising, webinars, and content marketing.
• Support sales enablement efforts by helping communicate upcoming marketing initiatives and campaign details.
• Build and deploy email campaigns using HubSpot, including list segmentation, email setup, and performance tracking.
• Contribute to ongoing testing and optimization of marketing channels, including website, email, webinars, landing pages, advertising, and events.
• Work closely with cross-functional marketing teams (digital marketing, product marketing, creative services) to support campaign execution and alignment.
• Create digital marketing content pieces, including images and graphics for emails, landing pages, and other marketing programs; as well as blog posts and videos
• Other duties as assigned.

Requirements

• 1-2 years of experience in demand generation, digital marketing, or field marketing, preferably in B2B or SaaS environment
• Bachelor's degree in marketing or related field preferred
• Ability to craft clear, engaging, and persuasive copy across channels (email, social media, web, ads, etc.), with strong grammar, attention to detail, and the flexibility to adapt tone and style for different audiences and brand voices.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, GoToWebinar, Outreach, etc.)
• Creative mindset with the ability to brainstorm and contribute fresh ideas for campaigns.
• Experience with SEO, organic website growth, and Paid Search preferred.
• Familiarity with CRM systems (Salesforce) for tracking leads, reporting, and campaign performance.
• Understanding of inbound and outbound marketing tactics, including email marketing, advertising, webinar marketing, and content marketing.
• Ability to build and optimize email workflows, nurture campaigns, and A/B test subject lines and messaging.
• Ability to partner with cross-functional stakeholders including product marketing, sales, and SDR teams.
• Strong organizational skills to manage multiple campaigns simultaneously.
• Entrepreneurial spirit that enables someone to roll up their sleeves and drive result.

Benefits

• Friendly, open, and casual work environment (ditch the suit & tie)
• Comprehensive, quality benefits package effective first of the month following your date of hire
• Matching 401(k) retirement plan
• Healthy work-life balance with flexible work arrangements and generous time off
• Educational assistance available for all employees
• Generous referral incentive program
• Company social events
• Philanthropic opportunities