Perform lead generation activities, including researching potential clients using tools like Hunter.io, LinkedIn, and other prospecting platforms.
Build and maintain a database of qualified leads based on provided target criteria.
Customize and send cold outreach emails using provided templates, ensuring proper personalization where needed.
Manage LinkedIn prospecting efforts, including outreach and follow-up communication.
Utilize CRM or email marketing tools (such as Mixmax, HubSpot, or similar) for email tracking, follow-ups, and pipeline management.
Coordinate schedules and appointments using calendar tools to set up meetings with prospective clients.
Provide updates on lead generation progress, challenges, and successes during regular check-ins.

Proven experience in lead generation, prospecting, or related roles.
Familiarity with tools like Hunter.io, LinkedIn Sales Navigator, and CRM platforms.
Knowledge of cold email best practices and tools like Mixmax or HubSpot.
Strong research and analytical skills to identify and qualify leads.
Excellent written and verbal communication skills.
Ability to work independently and meet deadlines.
Experience customizing outreach messages and following a standard operating procedure (SOP).
Background in marketing or sales is a plus.
Experience with automation tools or mail merge techniques for email campaigns.

Lead Generation Specialist

Key skills