Senior Director, Demand Generation

Role Overview

• Design, lead, and drive sophisticated demand generation strategies for multiple products across global regions, targeting both complex enterprise sales cycles and high-velocity small-business motions
• Lead a global team of directors, senior managers, and specialists across regions and functions, translating company level growth ambitions into clear priorities, operating rhythms, and performance expectations at scale
• Design repeatable, scalable frameworks for demand generation that enable predictable growth across regions and product lines
• Own the development and optimization of demand funnels, ensuring clear definitions, SLAs, and handoffs with Sales for seamless pipeline management
• Build, manage, and optimize a portfolio of creative, integrated campaigns including digital, content, outbound, and ABM to position the company competitively and generate high-quality pipeline
• Allocate and continuously optimize a large budget across channels—PPC, paid social, display, content syndication, events—for maximum ROI
• Collaborate with in-house teams on our global PPC and SEO strategy, ensuring always-on performance programs and organic growth support product launches and key campaigns
• Partner with Demand Generation campaign leaders & Sales leadership to define shared goals, and align on capacity, territories, and assisted motion plays, ensuring tight feedback loops into campaigns and go to market execution
• Champion marketing operations excellence by partnering closely with the marketing operations team, including lead scoring, routing, data hygiene, attribution, and marketing automation workflows
• Ask the right questions to uncover insights, challenge assumptions, and influence strategic decisions that accelerate growth
• Champion and drive a culture of innovation and experimentation and build a rigorous test-and-learn engine across channels, creative, offers, and funnel stages
• Present performance, strategy, and investment recommendations to C-level executives, translating marketing outcomes into pipeline and revenue impact
• Ensure strong collaboration with Product Marketing, Brand, and Sales Enablement to align messaging, positioning, and sales plays across the buyer journey
• Establish governance and operating cadence—standardizing KPIs, dashboards, and reporting across regions, and driving a regular execution rhythm with clear decisions to double down, pause, or pivot
• Monitor and report on key metrics, providing strategic insights and recommendations to senior leadership and cross-functional stakeholders
• Stay ahead of industry trends, emerging technologies, and best practices in PLG, demand generation, and GTM execution to drive new and innovative campaigns that resonate to our customers and prospects.

Requirements

• 15+ years of B2B marketing experience in the technology industry, with significant time spent directly owning demand generation and pipeline targets
• Proven consistent track record building and scaling high-performing demand generation programs for both enterprise and small-business B2B funnels
• 7–10+ years of people-management experience, including leading leaders (directors, senior managers) and managing distributed/global teams
• Demonstrated success managing and optimizing multimillion-dollar marketing budgets across digital and offline channels
• In-depth expertise in Product-Led Growth (PLG) strategies and execution, as well as GTM models across direct, indirect, channel, ISV, and marketplaces
• Deep hands-on understanding of PPC (search, social, programmatic) and SEO, and how they integrate with broader campaign strategy
• Strong experience with marketing automation platforms (e.g., Marketo, HubSpot, Eloqua) and CRM systems (e.g., Salesforce) supporting funnel management, reporting, and attribution
• Proven ability to design creative campaign concepts, work closely with creative teams, and use storytelling to differentiate in competitive markets
• Excellent executive-level communication and presentation skills; comfortable presenting strategy, results, and trade-offs to C-suite stakeholders
• Strong analytical and strategic mindset, defining KPIs, building dashboards, and using data to drive decision-making
• Demonstrated collaboration with Sales leadership and a deep understanding of sales processes, forecasting, and marketing’s role in quota attainment
• Exceptional project management skills, prioritizing, delegating, and delivering multiple initiatives simultaneously in a fast-paced environment
• Record of working closely with PMK (Product, Marketing, Knowledge) teams to deliver integrated go-to-market campaigns.

Benefits

• Medical, dental, vision, life & disability, and financial benefits (including 401(k) retirement savings plan)
• Tuition Reimbursement program
• Additional voluntary benefits including crucial illness/hospital indemnity, identity theft protection, auto & home insurance, legal, and pet insurance
• Competitive salary, uncapped commission, and best-in-class Employee Stock Purchase Program (ESPP) with a 27-month lookback
• Flexible paid vacation time, paid day off for your birthday, and company holidays
• A variety of leave plans, including Parental Leave
• Employee Assistance Program (EAP) and an employee well-being program focusing on physical, mental, and financial health