Chief Revenue Officer

Role Overview

• Develop and own the unified revenue model and P&L for Sales, Customer Success, and Revenue Ops
• Create forecasting, scenario planning, and capacity models that drive growth cadence
• Drive GTM motions: new business, expansion, partnerships, cross-sell, upsell, renewals
• Identify and lead entry into new verticals, segments, or geographies
• Oversee a SaaS sales playbook for Peach’s product and sales cycle
• Define segmentation, ideal customer profiles (ICPs), qualification criteria, deal stages, and conversion levers
• Regularly audit, test, and evolve playbooks as market feedback arrives
• Involved in critical deals, helping guide negotiation, pricing, objections, closing
• Recruit and mentor senior revenue leaders and the broader team across sales, success, and ops
• Establish onboarding, evaluation, ramp paths, and role progression frameworks
• Define thresholds and cadence for when to double down, pivot, or cut underperformers
• Build support functions such as sales engineering, enablement, revenue operations, rev analytics
• Build or mature RevOps, analytics, dashboards, CRM hygiene, forecasting engines, and KPI tracking
• Ensure data integrity, qualification discipline, deal hygiene, and root-cause analysis
• Lead automation and tool-stack decisions that scale productivity and reduce friction
• Design and evolve sales compensation and incentive plans aligned with company goals
• Monitor and adjust compensation over time to maintain alignment with evolving business objectives
• Partner tightly with Marketing to define demand generation, content, lead scoring, messaging, channel strategy
• Align leads and attribution, decide marketing vs. sales ownership of motions, and resolve conflicts
• Collaborate with Product and Engineering on packaging, feature prioritization, roadmap input tied to revenue feedback
• Serve as the revenue voice in executive leadership, shaping company strategy and priorities
• Present revenue performance, forecasts, and growth levers to CEO, board, and investors
• Monitor market shifts, competitive signals, and be ready to pivot strategies

Requirements

• 12–15+ years in revenue leadership
• 5+ years in top-tier roles (SVP, CRO)
• Experience hiring and scaling teams (20+ across roles)
• Deep fluency with SaaS economics (CAC payback, LTV, NRR, churn, ARR growth math)
• Past success in defining and institutionalizing revenue playbooks
• Experience building RevOps, dashboards, and CRM optimization
• Comfortable leading strategic pivots and reacting to market changes
• Ability to influence board, investors, C-level peers, and lead through ambiguity
• People with lending, payments, or financial services SaaS experience will have a leg up.