About this role

Develop and execute a results-driven social media strategy
Manage and grow social media accounts on Facebook, Instagram, LinkedIn, TikTok, Twitter, YouTube, and Pinterest
Schedule, post, and monitor daily content across platforms
Engage with followers, respond to comments/messages, and build brand community
Design and create high-quality graphics, videos, reels, and carousels
Write compelling captions, hashtags, and ad copy
Ensure brand consistency across all social media posts
Monitor ad performance, budgets, and return on investment (ROI)
Track, analyze, and report social media metrics and campaign success
Identify and collaborate with influencers and brand ambassadors

Proven experience in social media marketing, content creation, and paid ads
Expertise in tools like Canva, Adobe Suite, Meta Business Suite, Hootsuite, and Google Analytics
Strong copywriting skills for captions, blog posts, and ad copy
Knowledge of SEO, social media algorithms, and engagement strategies
Ability to analyze metrics and optimize campaigns for performance
Excellent communication and project management skills

Social Media Marketing Expert

Key skills