Craft clear, compelling product positioning and messaging across all Torus offerings (hardware, software, services)
Develop and manage end-to-end product launch plans—from internal alignment to external execution
Create sales enablement tools: pitch decks, one-pagers, product battlecards, and customer vertical-specific content
Lead internal training for sales, marketing, customer support, and cross-functional teams on new products, features, and messaging
Identify and develop customer case studies and testimonials across utility, commercial & industrial, and data center verticals
Partner with sales, product, and marketing teams to ensure GTM alignment and message consistency
Monitor competitive landscape and market shifts to inform positioning and sales strategy

5+ years in product marketing or GTM roles, ideally in B2B tech, energy, or hardware + software environments
Proven experience building sales enablement content and delivering training
Familiarity with product launch frameworks (MRD/PRD alignment, beta programs, messaging frameworks)
Strong written and visual communication skills—comfortable translating technical features into customer-facing value
Experience collaborating cross-functionally with product, sales, and creative teams
Proficiency with CRM and content delivery platforms (HubSpot)
Comfortable working independently in a fast-moving, high-accountability environment

Employee Rewards Package including Equity
401(k) Retirement Savings Plan
Health Benefits Package: Choice between traditional PPO or HSA eligible medical plans; Dental insurance; and Vision insurance
Human-centered Paid Time Off including Unlimited Discretionary PTO or 10 days of accrued PTO; 10-days paid company holidays; Waiting period-free 100% paid parental leave
Torus paid Life and AD&D Insurance with option to purchase additional coverage
Voluntary Short
and Long-Term Disability Insurance
Peer Recognition Program

GTM Marketing Manager

Key skills