About this role

Develop and execute high quality social media strategies that reach, engage and grow our target audience across platforms.
Produce, ideate, and optimize original social content designed for platform algorithms and audience resonance.
Own social content calendar for planning and execution to maintain consistent posting.
Apply SEO (AEO) and keyword research to video titles, descriptions, tags, and web content to improve discoverability across search and platform recommendations.
Stay up to date with social platform algorithms, emerging trends, and best practices to maintain relevance and drive growth.
Experiment with organic growth tactics.
Track, analyze, and report on community engagement & performance metrics to inform strategies to increase followers and engagement

A track record for driving growth and engagement on Linkedin, Youtube, and other social and professional platforms
Demonstrated success with SEO optimization for social and web content
Proven experience creating and promoting technical content in compelling & visual ways
Editorial judgment and don’t rely blindly on AI-generated copy
Take pride in clean execution and consistency
Bring new ideas to the table for growth

Social Media Specialist

Key skills