Marketing Manager – Patient Acquisition, Reactivation & Growth

Role Overview

• Build and execute comprehensive SEO strategies for healthcare organizations — technical SEO, on-page optimization, local SEO (Google Business Profile), and content strategy
• Drive "near me" and condition-specific search visibility so our customers' practices rank #1 when patients are actively looking for care
• Develop SEO playbooks and best practices tailored to multi-location health systems and specialty practices
• Conduct competitive audits, keyword research, and content gap analyses to identify high-intent patient acquisition opportunities
• Monitor and report on organic traffic, keyword rankings, domain authority, and patient conversion from organic channels
• Architect and manage Google Ads, Meta, and programmatic campaigns focused on patient acquisition with measurable cost-per-patient-acquired metrics
• Build sophisticated audience targeting strategies — geo-targeting, condition-based targeting, retargeting dormant patients, and lookalike modeling
• Optimize landing pages, ad creative, and conversion funnels to maximize patient capture rates while minimizing cost per acquisition
• Manage campaign budgets and deliver transparent ROAS reporting to healthcare customers on a monthly and quarterly basis
• A/B test ad copy, creative, landing pages, and bidding strategies to continuously improve performance
• Design and deploy multi-channel patient reactivation campaigns (email, SMS, voice AI) to re-engage dormant populations across our customers' panels
• Map and optimize the end-to-end digital patient journey — from awareness through scheduling, pre-visit, arrival, and post-visit follow-up
• Leverage Steer Health's AI platform (Luna AI, FastTrackCare) to create personalized, automated patient outreach at scale
• Analyze patient behavior data to identify drop-off points and implement conversion rate optimization strategies
• Build segmentation strategies based on patient demographics, visit history, risk scores, and engagement patterns
• Serve as the marketing strategist for Steer Health's enterprise customers — presenting campaign strategies, performance reviews, and growth recommendations directly to C-suite and marketing leaders at health systems
• Develop customized marketing playbooks for each customer based on their market, patient demographics, competitive landscape, and growth goals
• Translate complex analytics into clear, compelling narratives that demonstrate value and ROI to healthcare executives
• Collaborate cross-functionally with Customer Success, Product, and Implementation teams to ensure marketing strategies align with platform capabilities

Requirements

• 5+ years in digital marketing with deep, hands-on expertise in SEO (technical + local), PPC (Google Ads, Meta Ads), and patient/customer journey optimization
• Proven track record of driving measurable patient acquisition or lead generation results for healthcare organizations or multi-location businesses
• Strong command of analytics platforms: Google Analytics 4, Google Search Console, SEMrush/Ahrefs, Google Ads Manager, Meta Business Suite
• Experience managing marketing budgets of up to $100K+/month across paid channels with clear ROAS accountability
• Exceptional communication skills — comfortable presenting strategies and results to VP/C-suite healthcare executives
• Data-obsessed mindset: you make decisions based on metrics, not gut feelings, and you can build dashboards that tell the story

Nice-to-Have (Strong Preference)

• Agency experience managing multiple client accounts simultaneously — you thrive in fast-paced, multi-stakeholder environments and know how to deliver great value across a portfolio of customers
• Healthcare marketing experience (hospitals, health systems, medical groups, urgent care, or specialty practices)
• Experience with marketing automation platforms, CRM systems, and patient engagement tools
• Familiarity with HIPAA-compliant marketing practices and healthcare consumer behavior
• Experience with AI-powered marketing tools and comfort working with emerging technology

Benefits

• Competitive base salary + performance bonuses tied to patient acquisition metrics
• Equity participation
• Comprehensive benefits (health, dental, vision)
• Flexible remote-first work environment
• Clear growth path to Director/VP of Growth Marketing as the company scales