Optimize the end-to-end developer onboarding experience, reducing friction from sign-up to first successful implementation.
Identify drop-off points in technical setup flows and partner with Product and Engineering to improve clarity, guidance, and time-to-first-value.
Strengthen technical persona messaging for developers, architects, and technical decision-makers by translating complex capabilities into clear, value-driven communication.
Own key landing pages, such as the homepage, and the evolution of the website’s messaging architecture.
Partner with Web and Growth teams to optimize key conversion journeys (trial sign-up, demo requests, upgrade flows).
Write and design email nurture campaigns to guide users through onboarding and support feature adoption, self-service conversion, and customer retention goals.
Partner with the Data team to analyze patterns in PLG user behavior and identify areas of dropoff or opportunities for improvement.
Drive A/B tests for website, in-app experiences, email communications, onboarding flows, monetization prompts, and feature announcements.
Plan and execute in-app messaging (feature announcements, tooltips, banners, modals, onboarding flows).
Improve onboarding flows across key user segments.

Marketing or related educational degree
5+ years’ experience as a product marketing manager, ideally in PLG/self-service B2B SaaS business
Track record of successfully implementing a PLG framework, data-driven measurability, as well as go-to-market and product marketing campaigns

Monthly remote work stipend (home internet costs, electricity). Home office equipment package right at the start (laptop, keyboard, monitor…)
Home office equipment upgrade (furniture, ear plugs …) or membership to a local co-working space after your onboarding
Sick leave benefit, parental leave and 25 days of annual leave plus your local national holidays
Personal development fund for courses, books, conferences, and material
VSOP (Virtual Stock Option Plan)
The annual international team-building trip, quarterly and monthly online get-togethers
As a fully remote company, with work-life balance at its core, you’ll enjoy flexible schedules
An international team that loves to have fun at work and works hard together to accomplish shared goals

Product Marketing Manager

Key skills