Develop a comprehensive strategy to grow channel revenue, defining key milestones, KPIs, and scalable processes
Identify and secure new channel partners aligned with our corporate gifting goals, focusing on industries such as HR consulting, event management, corporate travel, loyalty programs, and office procurement
Cultivate strong relationships with existing channel partners, providing ongoing support and enablement resources to maximize partner engagement, performance, and loyalty
Design and implement partner training programs, sales tools, and marketing collateral that empower partners to effectively promote and sell our products
Work closely with sales and marketing teams to develop promotional campaigns, co-marketing opportunities, and joint go-to-market strategies to drive sales through the partner network
Regularly track, analyze, and report on channel partner performance against revenue targets, using insights to adjust strategy and improve partner outcomes
Partner with Product, Marketing, and Sales teams to ensure the channel program aligns with overall business strategy and to tailor offerings for partner success
Stay up to date on industry trends, competitor activities, and market shifts to identify new partnership opportunities and refine strategy

7+ years in channel partnerships, business development, or a related sales function, preferably in the B2B corporate gifting, SaaS, or HR tech related industries
Demonstrated success in growing channel revenue, ideally with experience scaling from early stages to delivering seven-figure revenue targets consistently
Scrappy mentality with a desire to work in a high-growth startup, with the ability to identify high-impact partnership opportunities
Excellent interpersonal and communication skills, with a proven ability to build and maintain trusted partnerships with key stakeholders at all levels
Goal-oriented with a track record of meeting or exceeding revenue targets, and comfortable working in a fast-paced, results-driven environment
Highly motivated and self-driven with the ability to thrive in a dynamic, high-growth environment
Proficient in CRM and channel management tools (Salesforce, HubSpot, or similar) and comfortable with data-driven decision-making
Bachelor’s degree in Business or a related field; MBA or advanced degree a plus

Strategic Partner Development

Key skills