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Director of Growth Analytics at Freebird | JobVerse
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Director of Growth Analytics
Freebird
Remote
Website
LinkedIn
Director of Growth Analytics
United States
Full Time
3 hours ago
No H1B
Apply Now
Key skills
Analytics
BI
Leadership
About this role
Role Overview
Own the Growth Measurement Foundation
Ensure tracking and attribution integrity across ad platforms, GA4, server-side events, and ecommerce systems.
Implement monitoring and alerting to proactively catch data breaks, attribution shifts, and pipeline failures.
Establish clear UTM governance and campaign standards to maintain clean, scalable reporting.
Partner with platform owners and Engineering to continuously improve data quality and reduce blind spots.
Lead MMM, Incrementality, and Budget Decisioning
Define and own the roadmap for MMM, MTA, and incrementality testing.
Establish testing standards, learning agendas, and clear decision rules for budget allocation.
Translate model outputs into actionable recommendations on where to invest, reduce spend, or test new opportunities.
Build organizational trust in causal measurement so decisions are not driven solely by platform-reported metrics.
Build a Centralized Source of Truth
Stand up and evolve a unified data foundation across acquisition, ecommerce, retention, and finance inputs.
Standardize metric definitions and ensure teams operate from one trusted set of numbers.
Partner with Finance to align on revenue, discounts, refunds, COGS, and contribution margin calculations.
Document data ownership and governance to improve reliability and speed of decision-making.
Deliver Full Funnel Visibility
Create end-to-end visibility from first touch through repeat purchase.
Connect channel, audience, creative, and offer performance to downstream outcomes such as refunds, retention, and contribution margin.
Identify bottlenecks and quantify the highest leverage growth opportunities across the funnel.
Provide forecasting inputs that support budget planning and scenario modeling.
Build Insight Loops That Drive Action
Develop automated daily and weekly reporting that supports the growth operating rhythm.
Deliver dashboards and alerts that flag pacing risks, efficiency shifts, and emerging opportunities.
Provide recurring performance narratives explaining what changed, why it changed, and what to do next.
Ensure insights convert into concrete actions, test plans, creative briefs, and accountable follow-ups.
Requirements
7 to 10+ years in growth analytics, marketing analytics, or similar roles within high-velocity ecommerce or DTC environments.
Proven experience owning a growth measurement function end to end, including tracking, data modeling, reporting, and decision support.
Strong paid media analytics expertise across major platforms and an understanding of platform reporting limitations.
Hands-on experience operationalizing MMM and incrementality testing and translating outputs into budget strategy.
Deep knowledge of tracking, GA4, UTMs, attribution systems, and ecommerce data structures.
Experience building centralized data models, BI dashboards, and scalable reporting systems.
Strong business acumen with fluency in CAC, LTV, contribution margin, and forecasting.
Excellent communicator who can influence senior stakeholders with clarity and confidence.
Benefits
Autonomy with support — real responsibility paired with strong leadership
Remote-first & flexible — work with trust, autonomy, and accountability
No politics, just execution — a fast-moving, results-driven culture
Make your mark — help scale a 9-figure brand entering its next growth chapter
Kind and people-focused — we communicate openly, collaborate deeply, and support one another
Growth mindset — we embrace change, never settle, and continuously improve
Bias for action — we move fast, keep it simple, and innovate without fear**
Apply Now
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