Director of Growth Analytics

Role Overview

• Own the Growth Measurement Foundation
• Ensure tracking and attribution integrity across ad platforms, GA4, server-side events, and ecommerce systems.
• Implement monitoring and alerting to proactively catch data breaks, attribution shifts, and pipeline failures.
• Establish clear UTM governance and campaign standards to maintain clean, scalable reporting.
• Partner with platform owners and Engineering to continuously improve data quality and reduce blind spots.
• Lead MMM, Incrementality, and Budget Decisioning
• Define and own the roadmap for MMM, MTA, and incrementality testing.
• Establish testing standards, learning agendas, and clear decision rules for budget allocation.
• Translate model outputs into actionable recommendations on where to invest, reduce spend, or test new opportunities.
• Build organizational trust in causal measurement so decisions are not driven solely by platform-reported metrics.
• Build a Centralized Source of Truth
• Stand up and evolve a unified data foundation across acquisition, ecommerce, retention, and finance inputs.
• Standardize metric definitions and ensure teams operate from one trusted set of numbers.
• Partner with Finance to align on revenue, discounts, refunds, COGS, and contribution margin calculations.
• Document data ownership and governance to improve reliability and speed of decision-making.
• Deliver Full Funnel Visibility
• Create end-to-end visibility from first touch through repeat purchase.
• Connect channel, audience, creative, and offer performance to downstream outcomes such as refunds, retention, and contribution margin.
• Identify bottlenecks and quantify the highest leverage growth opportunities across the funnel.
• Provide forecasting inputs that support budget planning and scenario modeling.
• Build Insight Loops That Drive Action
• Develop automated daily and weekly reporting that supports the growth operating rhythm.
• Deliver dashboards and alerts that flag pacing risks, efficiency shifts, and emerging opportunities.
• Provide recurring performance narratives explaining what changed, why it changed, and what to do next.
• Ensure insights convert into concrete actions, test plans, creative briefs, and accountable follow-ups.

Requirements

• 7 to 10+ years in growth analytics, marketing analytics, or similar roles within high-velocity ecommerce or DTC environments.
• Proven experience owning a growth measurement function end to end, including tracking, data modeling, reporting, and decision support.
• Strong paid media analytics expertise across major platforms and an understanding of platform reporting limitations.
• Hands-on experience operationalizing MMM and incrementality testing and translating outputs into budget strategy.
• Deep knowledge of tracking, GA4, UTMs, attribution systems, and ecommerce data structures.
• Experience building centralized data models, BI dashboards, and scalable reporting systems.
• Strong business acumen with fluency in CAC, LTV, contribution margin, and forecasting.
• Excellent communicator who can influence senior stakeholders with clarity and confidence.

Benefits

• Autonomy with support — real responsibility paired with strong leadership
• Remote-first & flexible — work with trust, autonomy, and accountability
• No politics, just execution — a fast-moving, results-driven culture
• Make your mark — help scale a 9-figure brand entering its next growth chapter
• Kind and people-focused — we communicate openly, collaborate deeply, and support one another
• Growth mindset — we embrace change, never settle, and continuously improve
• Bias for action — we move fast, keep it simple, and innovate without fear**