About this role

Build a high-impact events strategy
Own the global events strategy and calendar across trade shows, partner events, and our own field experiences
Decide where we show up and where we walk away
Design the right mix of big shows and smaller experiences
Own full-funnel event campaigns
Partner with SDR and Sales leaders for pre-booked meetings and talk tracks
Turn events into a content engine
Make events a data-driven channel
Create experiences people actually remember
Work with Product Marketing to land new capabilities in event storytelling

5–10+ years in B2B marketing with a heavy focus on events, field, or demand gen in SaaS or adjacent tech.
Proven experience driving revenue from enterprise-level events.
A track record of building full-funnel campaigns around events.
Strong command of modern MarTech: Salesforce and a major MAP.
Evidence that you can measure and improve event ROI.
Experience partnering tightly with sales and SDRs.
Comfortable operating in a high-change, low-drama environment.

Events Marketing Manager

Key skills