Key skills
ShopifyLeadershipTeam Leadership
About this role
Role Overview
What You’ll Do
Traffic and Acquisition
- Test 100+ ad creatives weekly across Meta and TikTok
- Optimize paid traffic to hit strict ROAS thresholds
- Partner with affiliate and UGC teams to scale winning creative
- Stay ahead of platform trends, formats, and policy updates
- Coordinate launches with Amazon for halo effects
Offers, Funnels, and CRO
- Launch one new bundle-based funnel every month tied to educational outcomes
- Optimize CVR, AOV, CAC, LTV, upsells, and overall funnel economics weekly
- Oversee homepage, product pages, and collection merchandising
- Refactor and relaunch underperforming funnels with new hooks and offers
- Lead seasonal promotions including Back-to-School and Holiday campaigns
- Build and maintain funnel SOPs and testing roadmaps
Customer Nurture and LTV
- Lead lifecycle marketing through Klaviyo and Postscript
- Optimize welcome, cart abandonment, post-purchase, and win-back flows
- Build ascension paths from posters to workbooks to busy books
- Develop blog and SEO strategy to drive organic education-based traffic
Performance and Forecasting
- Review weekly P&Ls for Shopify and TikTok Shop
- Analyze AOV, CVR, CAC, LTV, ROAS, GP to CAC, and lifecycle revenue share
- Deliver weekly scorecards and monthly strategic growth plans
- Forecast performance and identify scaling levers
Team Leadership
- Lead and coach a cross-functional ecommerce pod of 6+ team members
- Establish clear ownership and weekly operating rhythms
- Hire and develop talent as funnel velocity increases
- Manage freelancers and specialized contractors
- Model Extreme Ownership, Relentless Innovation, and Integrity Above All
Requirements
Who You AreYou think like a General Manager, not just a marketer.
You thrive in ownership. You love numbers. You respect creative. You build systems that make growth inevitable.
You align deeply with our values:
- Extreme Ownership. You solve problems and close loops without excuses.
- Relentless Innovation. You test boldly, learn fast, and iterate constantly.
- Integrity Above All. You report numbers accurately and tell the truth even when it is hard.
Experience That Sets You Apart
- 5 to 10+ years in DTC ecommerce, especially Shopify and paid social
- Proven track record scaling ecommerce brands past $20M
- Experience owning revenue and profitability targets
- Deep expertise in Meta and TikTok Ads
- Hands-on experience with Klaviyo, Postscript, and Shopify CMS
- Strong background in bundles, upsells, and LTV optimization
- Ability to write and review high-converting landing pages
- Comfortable leading a fully remote team with clear weekly cadences
You are analytical and creative. Strategic and operational. Visionary and accountable.
You care about building something that lasts.
Benefits
Why You’ll Love Working Here
- You will have real ownership. Real trust. And real impact.
- Hadley Designs is a remote first company built on autonomy, creativity, and accountability.
- You will work closely with leadership, including the CEO, while having full authority to own your channels and decisions.
- Access to ongoing learning, training, and tools to sharpen your knowledge and strategies in the DTC space.
- You will be surrounded by A+ team member that value excellence, growth, and doing the right thing.
- You will build something meaningful. Our products help families slow down, connect, and rediscover the joy of learning together.
- You will help shape a decade long vision to build the most trusted children’s brand in the world.
- Access Josh Hadley's vast network through his podcast Ecomm Breakthrough