Associate Director, Apparel and Ecommerce

Role Overview

• Help develop merchandise tied to political, cultural, and social impact movements.
• Translate campaign messages and cultural moments into wearable and shareable visual objects.
• Treat merch as a tool for identity, solidarity, and message amplification.
• Lead day-to-day development across apparel (shirts, hoodies, hats) and cultural ephemera (posters, stickers, buttons, prints, totes, and other small-format items).
• Ensure products align with current culture, protest traditions, internet aesthetics, and streetwear-adjacent trends.
• Develop strategies to distribute merch through creators, influencers, and community partners.
• Support and manage paid acquisition efforts across social platforms to amplify product visibility.
• Identify organic distribution pathways — meme pages, movement networks, cultural communities.
• Help ensure merch is embedded in cultural moments, not just posted on storefronts.
• Collaborate on launch plans that combine storytelling, creator seeding, and platform-native content.
• Manage storefront presence across TikTok Shop, Instagram, Shopify, and emerging platforms.
• Understand platform algorithms, in-app shopping behavior, and how products perform in social video.
• Optimize product storytelling, visuals, and merchandising for social-first audiences.
• Bring awareness of design trends across streetwear, meme culture, internet-native visuals, and political graphics.
• Work closely with designers, illustrators, and creators to produce culturally fluent work.
• Coordinate with creative, campaign, and partnerships teams to align merch with key initiatives.
• Work with production and fulfillment partners to execute drops and ongoing inventory.
• Help build systems for fast-turn creative and production tied to cultural or political moments.

Requirements

• 5+ years in merch, apparel, culture-driven e-commerce, or product marketing.
• Experience with TikTok Shop, Instagram shopping, Shopify, or similar platforms, including the build out of digital storefronts from scratch.
• Experience working with creators, influencer distribution, or social-first marketing ecosystems.
• Familiarity with paid social acquisition and performance-driven product promotion.
• Strong design sensibility and understanding of trend-driven, culturally relevant merchandise.
• Experience in fast-moving, culturally responsive environments.
• Interest in or experience with social impact, politics, advocacy, or movement-based work.

Benefits

• Salary Range: $100,000
• $125,000 plus incentives
• Full health, dental, and vision coverage.
• Remote-first team: candidates may live anywhere in the United States.
• Work at the intersection of culture, politics, creativity, and media.
• Collaborative, mission-driven environment focused on real-world impact.