Define and execute a unified, enterprise-wide eCommerce strategy to accelerate revenue growth across all IXL Learning brands, marketplaces (including Amazon, Walmart, Target), and direct-to-consumer channels
Manage and optimize the Carson Dellosa direct-to-consumer website and storefront, focusing on merchandising, promotions, and product listings to maximize traffic and conversion
Spearhead the end-to-end management of the Amazon Vendor Central account, overseeing daily operations, catalog setup, A+ content, brand store, and performance monitoring
Drive growth across all 3P marketplaces (Amazon, Walmart, Target, etc.) by implementing data-driven merchandising, promotional calendars (seasonal events, deals, coupons), and listing optimization
Ensure compliance and optimal account health by proactively monitoring key metrics, responding promptly to Amazon communications, and managing case resolution for listing errors and policy issues
Lead listing optimization efforts across all channels, ensuring all products feature effective titles, keywords, high-quality imagery, and compelling content
Generate and analyze comprehensive weekly/monthly performance reports to track P&L, identify growth trends, inform forecasting, and provide insights for PPC optimization and strategic decision-making
Act as a key cross-functional partner to Marketing and Product teams to align on seasonal strategies, brand messaging, and the creation/launch of new bundles and eCommerce-specific assortments
Requirements
Bachelor’s degree in Marketing, Business, or a related field
5-7 years of experience managing Amazon Vendor Central accounts (Books or Education category experience required)
Proven experience managing and growing 3P retail channels such as Walmart and Target
Proficiency with eCommerce analytics, SEO, and Amazon tools
Strong project management, analytical, and cross-functional collaboration skills
Passion for education, learning products, and mission-driven brands