Senior Field Marketing Manager

Role Overview

• Serve as lead and key point person on Daisy’s local marketing planning, execution, and optimization to drive consistently growing year-over-year sales, increased profitability, and data-driven insights for Daisy’s branches nationwide
• Drive powerful omnichannel campaigns in local markets while also creating the tools for franchisees to develop their campaigns, such as geofenced digital marketing, social media, direct mail, and segmented re-engagement email campaigns
• Lead SEO strategy for regional campaigns, including keyword research, on-page optimization, and content planning
• Manage paid search campaigns (i.e., Google Ads, Bing, etc.) to drive qualified traffic conversions
• Leverage Microsoft Dynamics CRM to segment audiences, track campaign performance, and align marketing efforts with sales activities
• Establish performance expectations and KPIs, monitor progress and results on an ongoing basis
• Constantly seek creative ways to enhance Daisy’s marketing systems and processes; always learning, finding best practices in one location to apply to others – and then to scale
• Regularly provide relevant business and financial analysis of key items, trends, and campaign results to internal leadership, including marketing trends by category or geography and sales/profit results generated by specific marketing activities
• Plan, produce, and execute communication, meetings, and calls with branch leaders and sales teams to ensure cooperation of cross-functional teams and execution of their local marketing responsibilities
• Recognize performance on an ongoing basis; celebrate individual and team accomplishments – driving a culture of collaboration and accountability
• Create consistent focus on the right priorities, eliminate roadblocks, and provide solutions to day-to-day problems for staff

Requirements

• B.A. or B.S. Degree in Business Management, Marketing, or related field, or equivalent combination of education and work experience.
• 6-8 years of progressively responsible Marketing experience, with Field Marketing experience.
• Background in luxury marketing, hospitality, or smart homes is a big plus
• Experience working within a franchisor organization is preferred
• Proven track record of developing data-driven strategies for achieving local business goals; translating them into clear objectives and tactics, and proactively anticipating potential issues and how to address them

Benefits

• Competitive salary and bonus structure
• Medical, Vision, and Dental Insurance
• 401K
• Two weeks of paid time off
• Remote flexibility
• Travel required for meetings with teammates, local branches, and territory operators. Travel could meet or exceed 25-30%