Building, testing and refining our NC strategy
Developing integrated programs across field events, channel and digital campaigns
Working with global digital team to build a world class new customer demand engine
Identifying pipeline gaps and deploy targeted programs to create qualified opportunities
Ensuring structured follow-up with SDR and sales teams to maximize conversion
Developing and executing joint demand generation initiatives with strategic channel and alliance partners
Collaborating with Channel Marketing leaders (primary marketing PCOs) to align strategy, planning, and execution support of regional sales and channel objectives across NC accounts
Aligning marketing investments to partner performance and regional revenue priorities
Owning reporting on new logo pipeline, partner-sourced pipeline
Analyzing program performance, conversion rates, and ROI to optimize investment
Refining campaign mix based on pipeline data and market feedback

12 years of relevant experience and a Bachelor's degree or its equivalent
Experience in field marketing program management and execution in a high-growth & innovative environment
Experience working with corporate demand generation team to plan and execute campaigns for customers and partners
Experience setting clear deliverable goals with demonstrated tenacity, commitment to delivery and accountability for results
Demonstrated leadership in a high-growth, innovative environment, with an emphasis on cyber security
Enjoy being a strategic and analytical thinker and possess business acumen and global awareness
Demonstrate the ability to build relationships and gain consensus across a diverse organization, fostering trust and credibility

Senior Field Marketing Manager

Key skills