National Marketing Manager

Role Overview

• Lead the planning, execution, and optimization of national demand generation programs across all Fortidia US brands
• Drive measurable pipeline, lead quality, and revenue contribution at both the system and franchise location level
• Ensure marketing investments are tightly aligned to growth priorities, customer acquisition, and account expansion
• Partner closely with Sales, Field Marketing, and Product leaders to align national programs with local execution
• Directly manage the Media Performance Specialist
• Own national paid media strategy, budget allocation, and performance optimization
• Establish clear ROI benchmarks, attribution standards, and reporting cadence
• Continuously optimize channel mix, spend efficiency, and campaign effectiveness
• Directly manage the Website / SEO Manager
• Own website performance across Fortidia US brands, including traffic growth, conversion optimization, and platform health
• Ensure SEO strategy supports both national demand and local franchise visibility
• Partner with IT, external vendors, and brand stakeholders to maintain scalable, high-performing digital platforms
• Directly manage the Content Creator
• Own national content strategy, ensuring consistent brand voice, messaging, and positioning
• Oversee creation of demand-driving content, franchise enablement assets, and campaign materials
• Ensure content supports the full customer journey—from awareness through conversion and retention
• Establish clear performance metrics tied to growth, revenue impact, and franchise adoption
• Own dashboards, reporting, and executive-level insights related to national marketing performance
• Hold team members accountable for outcomes, timelines, and quality of execution
• Use data to drive prioritization, resource allocation, and continuous improvement
• Leverage external agencies and partners to extend execution capacity as needed
• Manage scope, performance expectations, and ROI of external resources
• Ensure external partners operate within Fortidia US brand, standards, and measurement frameworks
• Act as a player-coach: capable of strategic leadership while remaining close to execution
• Drive clarity, focus, and accountability within a lean team structure
• Make disciplined decisions around priorities, trade-offs, and investment
• Collaborate effectively across Marketing, Sales, Product, Operations, and Field teams
• Model a results-oriented, franchise-first mindset

Requirements

• 8–12 years of progressive marketing experience, with strong emphasis on demand generation and digital performance
• Proven experience leading paid media, website, SEO, and content functions
• Demonstrated ability to link marketing activity to revenue outcomes
• Experience managing and developing high-performing teams
• Strong analytical mindset with experience using performance data to drive decisions
• Experience working in multi-location, franchise, or distributed business models strongly preferred
• Collaborative spirit, with appreciation of diverse perspectives
• Bold, passionate, tenacious and curious mindset, not afraid to explore new ideas and challenge the status quo in pursuit of better solutions

Benefits

• 401(k)
• 401(k) matching
• Bonus based on performance
• Company parties
• Competitive salary
• Dental insurance
• Free food & snacks
• Health insurance
• Opportunity for advancement
• Paid time off
• Parental leave
• Training & development
• Vision insurance
• Flexible schedule