Social Media Manager

Role Overview

• We are seeking an entry-level Social Media Success Manager (SMSM) to support and grow our social media presence across multiple platforms.
• This role is ideal for someone passionate about social media, digital content, and online community building who is eager to learn and grow in a professional marketing environment.
• This is a hybrid position requiring in-office attendance at the Whiteville, North Carolina office at least three (3) days per week to collaborate with the marketing and communication teams.
• Work with internal or external partners to plan and optimize social campaigns, including audience targeting.
• Assist in the creation, scheduling, and publishing of social media content across platforms.
• Support the development and maintenance of social media content calendars.
• Ensure posts align with brand voice, messaging, and guidelines.
• Assist in preparing captions, posts, and basic visual or video content.
• Assist with brainstorming creative ideas, trends, and campaigns.
• Repurpose content across platforms to maximize reach and engagement.
• Monitor social media conversations, respond to community interactions, and foster meaningful engagement.
• Manage online communities across platforms and build relationships with followers, influencers, and partners.
• Help foster a positive and engaging online community.
• Track basic performance metrics such as engagement, follower growth, and reach.
• Assist in preparing reports and summaries on social media performance.
• Learn how to interpret analytics and apply insights to improve content performance.
• Work closely with teammates, marketing, communication, and leadership teams during in-office days.
• Participate in training, feedback sessions, and continuous learning opportunities.
• Stay informed on social media trends, platform updates, and best practices.

Requirements

• High School Diploma or equivalent required.
• 0–1 years of experience managing personal, academic, or professional social media accounts.
• Strong interest in social media, digital marketing, and content creation.
• Excellent written communication skills and attention to detail.
• Basic understanding of major platforms such as Instagram, Facebook/Meta, and LinkedIn.
• Ability to follow processes, meet deadlines, and take feedback constructively.
• Strong organizational skills and willingness to learn.

Preferred Qualifications

• Coursework, certifications, internships, or hands-on experience related to marketing or social media.
• Familiarity with social media scheduling tools.
• Basic experience with graphic design or video tools.
• Interest in analytics, reporting, or digital trends.