Develop and lead Panorama’s events strategy across a high volume of event types, ensuring strong alignment to pipeline and revenue goals.
Define event objectives, target audiences, success metrics, and go-to-market plans for each event to drive effective pipeline creation.
Build a scalable operating model to manage multiple concurrent events without compromising quality or results.
Deliver best-in-class event experiences
Own the end-to-end planning and execution of events, including vendor management, logistics, speaker management, attendee communications, and onsite/virtual delivery.
Optimize the event experience at every touchpoint to create a positive and consistent brand experience.
Ensure lead capture and audience engagement strategies are embedded into the event design and execution.
Budget prioritization and performance optimization
Own and manage the events budget, making strategic trade-offs based on expected impact and pipeline opportunity.
Track performance and ROI across events, using learnings to continuously improve outcomes and scale what works.
Create post-event reporting with actionable insights and recommendations to improve future programming.
Cross-functional partnership and execution excellence
Partner closely with Sales and Client Partnerships to align event goals, staffing plans, outreach strategies, and follow-up motions.
Collaborate with internal stakeholders across marketing, content, product marketing, and leadership to ensure strong messaging, positioning, and campaign alignment.
Drive operational rigor including timelines, resourcing plans, event calendars, and communication workflows.
People management and team leadership
Manage, mentor, and support a team of two direct reports, ensuring priorities, development goals, and performance expectations are clear and consistently met.
Establish event playbooks, templates, and processes to improve team efficiency and execution quality.
Create a culture of high accountability, excellent stakeholder management, and strong attention to detail.
Requirements
10+ years of experience in B2B tech events management, including ownership of a high-volume event portfolio.
3+ years of people management experience, with a track record of coaching and developing team members.
Proven ability to build and execute event strategies that drive pipeline creation and measurable revenue impact.
Strong experience managing budgets, prioritizing investments, and assessing performance/ROI.
Demonstrated success partnering with Sales and cross-functional stakeholders to deliver cohesive event programs and follow-up strategies.
Excellent project management skills with strong attention to detail and the ability to manage multiple initiatives simultaneously.
Exceptional communication skills and the ability to represent the brand confidently with external audiences.
Experience in edtech is strongly preferred (or strong interest and ability to ramp quickly in the space).
Bonus points
Experience running event programs across both in-person and virtual formats at scale.
Familiarity with event tech platforms and lead management workflows (e.g., badge scans, registration tools, CRM/MAP integration).
Experience building repeatable playbooks and processes in a fast-growing organization.
Benefits
401K with an employer match
Health, dental, vision, life insurance, and short-term and long-term disability coverage.
Flexible spending account for health care and dependent care