Senior Manager, Events Marketing

Role Overview

• Own event strategy and pipeline impact
• Develop and lead Panorama’s events strategy across a high volume of event types, ensuring strong alignment to pipeline and revenue goals.
• Define event objectives, target audiences, success metrics, and go-to-market plans for each event to drive effective pipeline creation.
• Build a scalable operating model to manage multiple concurrent events without compromising quality or results.
• Deliver best-in-class event experiences
• Own the end-to-end planning and execution of events, including vendor management, logistics, speaker management, attendee communications, and onsite/virtual delivery.
• Optimize the event experience at every touchpoint to create a positive and consistent brand experience.
• Ensure lead capture and audience engagement strategies are embedded into the event design and execution.
• Budget prioritization and performance optimization
• Own and manage the events budget, making strategic trade-offs based on expected impact and pipeline opportunity.
• Track performance and ROI across events, using learnings to continuously improve outcomes and scale what works.
• Create post-event reporting with actionable insights and recommendations to improve future programming.
• Cross-functional partnership and execution excellence
• Partner closely with Sales and Client Partnerships to align event goals, staffing plans, outreach strategies, and follow-up motions.
• Collaborate with internal stakeholders across marketing, content, product marketing, and leadership to ensure strong messaging, positioning, and campaign alignment.
• Drive operational rigor including timelines, resourcing plans, event calendars, and communication workflows.
• People management and team leadership
• Manage, mentor, and support a team of two direct reports, ensuring priorities, development goals, and performance expectations are clear and consistently met.
• Establish event playbooks, templates, and processes to improve team efficiency and execution quality.
• Create a culture of high accountability, excellent stakeholder management, and strong attention to detail.

Requirements

• 10+ years of experience in B2B tech events management, including ownership of a high-volume event portfolio.
• 3+ years of people management experience, with a track record of coaching and developing team members.
• Proven ability to build and execute event strategies that drive pipeline creation and measurable revenue impact.
• Strong experience managing budgets, prioritizing investments, and assessing performance/ROI.
• Demonstrated success partnering with Sales and cross-functional stakeholders to deliver cohesive event programs and follow-up strategies.
• Excellent project management skills with strong attention to detail and the ability to manage multiple initiatives simultaneously.
• Exceptional communication skills and the ability to represent the brand confidently with external audiences.
• Experience in edtech is strongly preferred (or strong interest and ability to ramp quickly in the space).

Bonus points

• Experience running event programs across both in-person and virtual formats at scale.
• Familiarity with event tech platforms and lead management workflows (e.g., badge scans, registration tools, CRM/MAP integration).
• Experience building repeatable playbooks and processes in a fast-growing organization.

Benefits

• 401K with an employer match
• Health, dental, vision, life insurance, and short-term and long-term disability coverage.
• Flexible spending account for health care and dependent care
• Wellness Reimbursement
• Work from Home Reimbursement
• Flexible vacation policy
• Parental leave program
• Company Issued Laptop