Demand Generation Manager

Role Overview

• Manage, and develop the execution of multi-channel advertising strategies aligned with business goals.
• Oversee the optimization of paid campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and display networks.
• Monitor KPIs and performance metrics daily, identifying areas for improvement and scaling successful campaigns.
• Collaborate with creative, content, and analytics teams to develop high-performing ad creatives and landing pages.
• Own media planning and budget allocation, ensuring efficient use of spend and achieving CPA, ROAS, and other key targets.
• Oversee A/B test ad copy, targeting, bidding strategies, and creative formats to improve performance.
• Stay current with industry trends, platform changes, and emerging ad technologies.
• Lead all performance reporting and present alongside insights to senior leadership on a regular basis.
• Manage and mentor junior media buyers or ad specialists as the team grows.
• Oversees and responsible for reporting on campaign performance, including key metrics such as click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS).
• Use analytics tools (Google Analytics, Facebook Insights, etc.) to track and evaluate traffic, conversions, and ROI.
• Work closely with the design and content teams to create engaging and high-converting ad creatives and copy.
• Ensure all creatives are aligned with brand guidelines and best practices.
• Stay up-to-date with the latest trends in digital advertising, social media, and search engine marketing.
• Perform competitive analysis and adapt campaign strategies based on industry trends and competitor activity.
• Manage advertising budgets efficiently and ensure campaigns meet financial objectives and maximize ROI.
• Work with leadership to align on ad spending with overall business goals.

Requirements

• Bachelor’s degree in marketing, Business, or related field; relevant certifications a plus.
• 5-7 years mastery of paid advertising platforms and campaigns across (i.e. Google Ads, Facebook, Instagram, LinkedIn, and more)
• Bilingual in Spanish and English a plus, with excellent communication skills in both languages preferred.
• Proven experience managing a large paid social and digital budget with a focus on driving efficiency, audience and reach optimizations.
• Strong track record of driving ROI using performance metrics, KPIs, web analytics tools (e.g., Google Analytics, Facebook Insights), and A/B testing methodologies.
• Experience in Multicultural/Hispanic media segmentations a plus.
• Mastery of Google Ads Manager, Facebook Ads Manager, and related digital ad platforms.
• Familiar with SEO/SEM principles and experienced in campaign tracking/reporting using tools like Google Tag Manager and UTM parameters.
• Strong data analysis skills with the ability to build scalable data models, identify trends, and make data-driven decisions.
• Proficient in creating dashboards, reports, and visualizations using BI tools such as Tableau, Power BI, and Looker to deliver actionable insights.
• Skilled at collaborating with creative teams to develop compelling ad copy, visuals, and continuously optimize campaign messaging and structure.
• Excellent verbal and written communication abilities to effectively engage with internal teams and stakeholders.

Tech Stack

• Tableau

Benefits

• 401k Match
• Medical, Dental, & Vision Insurance Options for Health Savings Account or Flexible Spending Account
• Dependent Care FSA
• Basic Life Insurance
• Voluntary Life & AD&D
• Disability Insurance
• Voluntary Accident Insurance
• Voluntary Hospital Indemnity Insurance
• Employee Assistance Program
• Calm App Subscription