Demand Generation Manager

Role Overview

• Develop and scale demand campaigns for the North American market across Paid Search (Google/Bing), LinkedIn, Meta, and niche Newsletters.
• Build and manage outbound email engines leveraging intent data sources.
• Own marketing automation within HubSpot Enterprise.
• Create and manage demand gen budgets.
• Track MQLs, SQLs, and Cost/MQL and find trends that others miss.
• Partner with the team to A/B test landing pages and ad copy.
• Constantly identify and test new channels.

Requirements

• 4–7 years in Demand Gen or Growth, specifically within the U.S. B2B SaaS ecosystem.
• A history of long-term commitment at your previous roles.
• Native fluency in conversion math and ROAS.
• Deep experience with HubSpot (CRM & Automation), SEM platforms, Paid Social, and Excel.
• Experience with intent data (6sense, ZoomInfo, etc.) is a huge plus.
• Excel in an asynchronous environment.
• Ability to build landing pages that solve HR Director's problems.

Benefits

• Asynchronous First: We value deep work and flexibility.