Director – Demand Generation

Role Overview

• Lead enterprise demand-generation strategy. Oversee all motions tied to net-new and expansion pipeline creation, including enterprise inbound programs, ABM initiatives, lifecycle nurture, outbound alignment, and scaled field/event activation.
• Drive predictable pipeline generation. Own pipeline targets for enterprise segments, actively partnering with sales, customer success, and BDR/SDR teams to ensure strong coverage, rapid follow-up, and consistent funnel progression.
• Scale ABM programs. Build and refine multi-channel, account-based strategies across target account lists — including highly personalized campaigns, creative ABM plays, and innovative digital + field tactics.
• Deliver standout event programs. Develop and execute unique event activation ideas, from executive experiences to integrated field strategies, ensuring events contribute meaningful pipeline and engagement.
• Supercharge efficiency through AI. Apply advanced agentic AI techniques to accelerate content creation, personalization, segmentation, automation, and experimentation across demand programs.
• Optimize the full funnel. Conduct rigorous funnel analysis, identify drop-offs, evaluate channel and segment performance, and run data-backed experiments to increase velocity, conversion, and ROI.
• Collaborate and prioritize effectively. Partner with product marketing, digital, content, revenue operations, and sales to align initiatives and ensure a cohesive, high-impact customer journey.
• Manage a $5M+ budget. Allocate resources across digital channels, ABM platforms, martech, field events, and agencies to maximize ROI and pipeline impact.
• Report performance and strategy. Present key insights, program results, financial metrics, and forecasts to leadership, offering clear recommendations and maintaining accountability for outcomes.

Requirements

• 7+ years leading demand generation or digital marketing teams at a growing B2B SaaS company, with responsibility for enterprise pipeline creation and a $5M+ budget
• Demonstrated success owning and scaling ABM programs and enterprise demand motions
• Strong experience partnering closely with BDR/SDR teams
• Expertise with modern GTM technology stacks, including Salesforce, Marketo, 6sense,
• Deep understanding of inbound, ABM, and expansion pipeline levers
• Hands-on experience with agentic AI marketing workflows (required)
• Strong analytical skills with experience in attribution, experimentation, and full-funnel optimization
• Strong collaboration skills with revenue, product, and customer teams; cybersecurity experience is a plus
• Bachelor's degree in Marketing or related field, or equivalent experience

Tech Stack

• Cyber Security

Benefits

• Health Insurance: Taking care of our team goes beyond the office. We cover 100% of employee health care, vision, and dental premium costs. For dependents, we contribute 75% of the health care and 50% vision/dental premium cost, so you can be sure that you and your family are in the best possible health. Coverage is effective on your first day
• Employee Assistance Program: Emotional Support Counseling services
• 24/7 Life Coaching, Dependent Care, Elder Care, Financial & Legal Support, Wellness Coaching, New Parent Support, and more
• Parental Leave: 16 weeks paid leave for birthing parent recovery, 4 weeks paid leave for non-birthing/bonding parent
• 401(k) Savings Plan: 50% up to 6% company match with 100% annual cliff vesting
• Hybrid or Remote Working: If you are local to one of our office locations, you can work a hybrid/home schedule
• we got you covered
• Discretionary Time Off: Enjoy a flexible vacation schedule where you do not have to wait to use time off until it is accrued
• Quarterly Thrive-Wellness Days: One extra vacation day per quarter where the entire company takes a break from normal, daily activities to refresh and rejuvenate
• Volunteering: 5 days of paid time off each year to participate in the volunteer activities of your choice