Senior Product Marketing Manager

Role Overview

• Develop and maintain clear, differentiated positioning and messaging for Strivacity’s products and capabilities
• Translate technical product functionality into value-based messaging that resonates with buyers, users, and partners
• Contribute to messaging for Strivacity’s AI agent capabilities in alignment with customer needs and market readiness
• Ensure consistency across external communications including website copy, sales collateral, campaigns, and analyst-facing materials
• Create and maintain sales enablement assets such as presentations, datasheets, white papers, case studies, and web content
• Support sales training on positioning, competitive differentiation, and effective use of enablement materials
• Partner with sales leadership to identify enablement gaps and prioritize improvements
• Maintain a strong understanding of market dynamics, customer needs, and sales feedback
• Develop and maintain buyer personas, buying profiles, and ideal customer profiles for priority segments
• Participate in buyer, customer, and win-loss interviews and translate insights into actionable guidance
• Support competitive analysis and battlecards to help sales teams navigate competitive conversations
• Partner with Product on launches and roadmap-related messaging informed by market needs
• Work with Marketing to support awareness and demand generation programs aligned to target personas
• Collaborate with Customer Success to help develop customer stories, case studies, and testimonials
• Support partner and alliance marketing efforts with joint messaging and collateral as needed

Requirements

• Experience in product marketing within a B2B technology environment
• Ability to collaborate effectively across product, sales, and marketing teams
• Experience positioning products in competitive markets
• Strong written and verbal communication skills with the ability to simplify complex concepts
• Analytical mindset with the ability to synthesize qualitative and quantitative inputs
• Familiarity with the CIAM market or adjacent identity, security, or SaaS categories
• Solid grounding in core product marketing disciplines such as positioning, launches, personas, and competitive analysis
• Exposure to emerging technologies, including AI-driven or non-human access, within enterprise software contexts
• Experience using data and metrics to inform messaging and go-to-market decisions
• Familiarity with enterprise B2B sales motions and analyst firms such as Gartner or Forrester.
• Bachelor’s degree strongly preferred
• 7+ years of professional experience, including meaningful experience in product marketing, product management, or a related role
• Experience working in an early-stage or high-growth company environment.

Benefits

• Health insurance
• 401(k) matching
• Flexible work arrangements
• Paid time off
• Professional development opportunities