Marketing Promotions Specialist

Role Overview

• Manage promotional content displayed on dealer selling tools such as DRSG, V6, and Online Tire Store
• Research and identify promotional offers and make recommendations on when and how these promotions will be rolled out.
• Identify carlines, regions, and dealers where the promotional content applies.
• Identify the products where promotional content applies and decide where promotional content can be combined or not combined.
• Manage the promotion detail and dates through promotion administration web portal.
• Develop disclaimers for promotional content.
• Manage the communication process to internal stakeholders regarding where and when content will be visible on selling tools.
• Ensure that content being displayed is timely and accurate.
• Lead and develop content for weekly promotion coordination meetings.
• Act as promotion subject matter expert to dealers, sales, and carline with regards to promo content displayed on selling tools.
• Lead execution of Supplier Consumer Rebates
• Work with Brand Manager, Supplier Relations Brand Manager to acquire national promotional consumer rebate details.
• Provide Brand Managers with exclusive promotional consumer rebate details.
• Develop consumer rebate disclaimers.
• Communicate promo details to regions, dealer groups and internal customers.
• Identify SKU’s and carlines impacted by the consumer rebate and recommend who should participate in the consumer rebate.
• Manage the communication and display of consumer rebates and promotion on the online tire store tiles.
• Manage the promotion claim tool including identifying promotional dates and grace period schedules.
• Identify potential conflicts with regards to the capabilities and limitations of the claim tool.
• Be the decision maker with regards to claim exceptions.
• Build and test promotions prior to the promotion period.
• Develop instructional material to support dealer understanding of the claim tool.
• Manage an accurate Summary Promotion Calendar and distribute via email weekly.
• Proactively coordinate with internal departments and brand managers on the creation of announcements and other assets used to communicate promotion details.
• Drive the communication process for promotional updates and announcements to all impacted internal customers in sales, marketing, pricing, accounting, and inventory management.
• Create lists to identify qualifying SKU/part number for promotions.
• Participate in Monthly Highlights meetings providing promotional details for stakeholders.
• Lead monthly promotional meeting with regards to goal-based promotions.
• Provide monthly promotion detail for KSS tool.
• Address various service requests from internal customers.
• Analyze and report on month end activities in support of Marketing areas.

Requirements

• Bachelor’s degree in marketing or equivalent experience
• Minimum 2-3 years marketing experience with previous project or program management experience preferred
• Ability to manage multiple projects in a fast-paced environment
• Strong written communication skills and ability to work in teams

Benefits

• paid time off
• medical
• dental
• vision
• 401k match (50% on the dollar up to 7% of employee contribution)