Develop and implement B2B marketing strategies to enhance brand awareness and drive market share growth, particularly within the gaming and 3D industries.
Collaborate closely with the Sales team to align marketing strategies with sales goals, providing the necessary content, collateral, and insights to support lead generation and conversion.
Create targeted marketing materials that empower the Sales team to engage prospects effectively and move them through the sales funnel.
Conduct market research to identify customer needs, competitive trends, and new opportunities, helping to inform both marketing and sales strategies.
Monitor and optimize the effectiveness of marketing efforts in collaboration with the Sales team, adjusting strategies to improve lead quality and sales performance.
Working in a startup environment is essential, where both strategic thinking and hands-on execution are required to drive success.
Requirements
Minimum 5 years of B2B marketing experience, with a preference for candidates with experience in the gaming or 3D industries.
Strong understanding of 3D modeling, game development tools, or 3D printing, with the ability to craft marketing messages that resonate with the target audience.
Proven ability to collaborate effectively with Sales teams, ensuring smooth communication and the creation of materials that drive conversions.
Strong team player with the ability to collaborate effectively in cross-functional environments.
Self-driven, with the ability to work independently in a fast-paced, evolving environment.
Familiarity with AI and machine learning technologies, with the ability to translate complex technical concepts into compelling marketing messages.
Benefits
Stock options available for core team members.
Comprehensive health, dental, and vision insurance.