Product Marketing Manager – Private Sector

Role Overview

• Conduct market, customer, and competitor analysis and other research to be the expert on the customer, industry trends, and competitors in the market. Use this knowledge to build battle cards and sales enablement and training.
• Support cross-functional alignment across sales, account management, product and customer experience teams to outline goals and strategies. Engage relevant customers, partners, and thought leaders in the private sector through marketing efforts with in-person/virtual events, workshops, and more.
• Develop private sector-specific product positioning and messaging that resonates with customers and differentiates our offering in the market — taking into consideration how we price and promote our products.
• Be the voice of the customer, uncovering and telling compelling stories about how customers are transforming their work with Kaseware. Translate the customer voice into personalized customer marketing communications, success stories/case studies, blogs, guides, product use-case videos, podcasts, one-pagers, onboarding materials, and testimonials to articulate the benefits of our products to the world.
• Develop private sector-specific product marketing strategies and campaigns, and manage marketing communications in collaboration with the rest of the marketing team, sales, and other business operation teams to drive demand and usage of our products.
• Measure, analyze, and report on metrics related to our private sector marketing efforts including new leads/opportunities, the buyers journey, product usage, and adoption, as well as customer engagements, upsells, renewals, and referrals.
• Work cross-functionally with sales, account engagement, strategic partnerships, and the marketing team to inform marketing strategies that leverage our customer relationships and work with the entire marketing team to ensure alignment between prospect and customer experiences.

Requirements

• 4+ years of marketing experience for a B2B SaaS brand, with at least 2 years in a product marketing role
• Experience marketing to pubic safety, corporate security, and/or Fortune 1000 brands
• Ability to flourish in a fast-paced, high-growth working environment
• Knowledge of Google Analytics (GA4), Salesforce, and Hubspot (bonus if familiar with Wix)
• Excellent written, verbal communication, and presentation skills
• Exceptional time management and organization skills
• Ability to work both independently and in a team-oriented environment
• Experience juggling multiple projects simultaneously

Benefits

• Competitive salary and bonus program in an entrepreneurial environment
• Excellent health, dental, and vision insurance with generous company contribution
• FSAs, HSAs
• Unlimited paid vacation
• 12 paid company holidays
• Paid Sick Time
• Paid Parental Leave
• 401k with company matching
• EcoPass provided for Colorado-based employees