Develop and execute inbound marketing campaigns to generate MQLs (e.g., Google Ads, LinkedIn, etc.) for defined target groups within the financial services industry
Continuously analyze KPIs and customer journeys and derive data-driven optimization and testing measures
Contribute to the technical implementation of inbound-optimized websites and landing pages and develop campaign concepts aligned with brand positioning
Own budget planning, negotiation and controlling as well as regular reporting on campaign performance with clear recommendations for action
Coordinate internal stakeholders (Sales, Executive Management, Product Marketing/Brand, Design) and be responsible for selecting, briefing and operationally managing the external performance marketing agency
Proactively engage with AI tools and current performance marketing trends; test and implement new technologies to optimize campaign setups, targeting, creatives, automation and reporting
Handover MQLs with relevant contextual information for optimal sales outreach

Relevant professional experience in performance marketing, ideally in a B2B SaaS or fintech environment, plus familiarity with regulatory requirements in the financial sector (e.g., GDPR, compliance topics)
Proven success in lead generation via paid channels (LinkedIn Ads, Google Ads)
Experience managing external vendors/agencies with clear expectations regarding output and quality
Analytical mindset and data-driven working style
Strong communication skills, creativity and ability to present ideas clearly
Enthusiasm for using modern AI tools and ideally experience integrating such applications effectively into processes

Flexible working: Remote-first with hybrid options, flexible working hours, modern equipment, workation
Autonomy and scope to shape your role: high personal responsibility, open communication, flat hierarchies and a motivated, collegial team
Modern tech & innovation: modern tech stack, AI-focused culture and freedom to contribute and implement your own ideas
Attractive additional benefits: annual bonus, regular salary increases, gifts for anniversaries and milestone birthdays, corporate benefits, discounted mobile plans, pension contributions & employer-subsidized savings (VWL), days off on Christmas Eve and New Year's Eve
Health & mobility: job ticket, bike leasing, discounted fitness & wellness offers in your city
Team & office life: summer & Christmas parties, regular team meetups, office in Kassel with dog-friendly workspaces

Performance Marketer

Key skills