Performance Marketer (remote)

Tallwave is a digital agency that values curiosity and collaboration in achieving ambitious goals for their clients. They are seeking a Performance Marketer to lead paid media strategies and execution, ensuring measurable performance outcomes while collaborating with various teams. The ideal candidate will possess strong analytical skills and a deep understanding of digital marketing principles.

Responsibilities:

• Be able to fully strategize, develop, manage, and report on multi-channel digital paid media programs, with an emphasis on driving measurable performance outcomes (eg: growth, efficiency, and conversion), with minimal oversight
• Own performance against defined KPIs (eg: CPA, ROAS, CVR, etc.) and proactively adjust strategy to improve results
• Be able to successfully manage and prioritize multiple client accounts simultaneously, each with different goals, budgets, and levels of complexity
• Demonstrate a deep understanding of client goals and business objectives and how paid media can support the client in meeting those goals and objectives
• Be able to conduct thorough paid media audits with thoughtful insights and actionable recommendations
• Be able to build strategic media plans based on market research, historical client data, audit findings, and data from available digital media tools
• Design and execute ongoing experimentation programs to drive continuous performance improvement
• Have deep hands-on experience in platforms like Google Ads, Microsoft Advertising, Facebook Business Manager, and Google Analytics
• Experience applying account-based marketing (ABM) principles within paid media to drive engagement and conversion across prioritized accounts or segments, with a focus on measurable performance outcomes
• Experience managing and collaborating with third-party media vendors and platforms
• Be able to manage day-to-day platform optimizations, ongoing campaign maintenance, vendor relationships, and pacing
• Identify performance opportunities beyond media platforms, including landing pages, conversion paths, audience strategy, and measurement approach, in collaboration with internal teams
• Be able to analyze, interpret, and communicate performance data in a meaningful narrative that connects media performance to business outcomes and informs future strategy
• Be able to provide strategic recommendations for client growth
• Demonstrate intellectual curiosity and a proactive approach to identifying issues, testing hypotheses, and improving performance beyond standard best practices
• Demonstrate exceptional written and verbal communication interpersonal skills with internal teams, external partners, and clients
• Serve as the internal subject matter expert for performance marketing and paid media best practices

Requirements:

• BA/BS in marketing, business, or technology fields (preferred)
• Demonstrated success owning hands-on paid media execution, optimization, and pacing in paid media platforms like Google Ads, LinkedIn Ads, Meta Ads, and TikTok Ads
• Experience planning and optimizing media across different stages of the funnel
• Demonstrated experience being accountable for performance results, not just campaign execution
• Proficiency in various performance analysis and reporting tools such as Google Analytics, Looker Studio, and Google Sheets
• Excellence in strategic thinking and problem solving
• Excellence in communication and relationship building, both internally and externally
• Very strong attention to detail
• 4+ years of hands-on digital performance marketing experience, including independent ownership of accounts