Accelerate Lead Generation and Demand by planning and executing targeted, data-driven marketing strategies.
Activating and optimizing campaigns across digital channels.
Monitor performance at the property level and adjust tactics to improve leasing efficiency.
Proactively Supporting At-Risk and Underperforming Properties by identifying properties trending toward underperformance.
Develop high-impact marketing plans for lease-ups, redevelopments, and rehabs.
Strengthening Brand and Reputation by implementing property-level brand positioning and messaging that align with brand standards.
Collaboration and Stakeholder Engagement with property management, leasing teams, and internal teams.
Measurement and Reporting on marketing and operational performance, including lead volume and conversion metrics.

Bachelor's degree in marketing, Communications, Business, or related field required, advanced degree a plus.
5–7+ years of experience in multifamily or affordable housing marketing, with a proven track record of improving occupancy and supporting lease-ups.
Onsite property operations experience preferred.
Proven experience marketing large, multi-market portfolios with diverse property types and performance profiles.
Strong background in lead generation, campaign development, and audience engagement strategies.
Proficiency with property marketing tools and digital marketing platforms, including Yardi, RentCafe, CMS platforms, ILS, email marketing tools, and social media.
Knowledge of fair housing laws and regulations.
Knowledge of Google Analytics, Google Tag Manager, and paid search (PPC) platforms is a plus.

Health insurance
401(k) matching
Flexible work arrangements
Paid time off
Annual performance bonuses
Adoption and surrogacy support
Health advocacy
Employee Assistance Program (EAP)
Mental health benefits
Learning and development opportunities including tuition reimbursement for job-related courses and certifications

Assistant Director – Property Marketing

Key skills