Own the strategic accounts account planning and execution (ABM)
Act as the primary marketing partner to RVPs and AEs regarding strategic accounts.
Support and contribute to regional pipeline targets and align marketing efforts to revenue goals
Identify pipeline gaps and prescribe targeted marketing solutions
Support sales strategic accounts strategy (“ABM” accounts) by planning and executing initiatives designed to drive new pipeline, increase awareness, set meetings, and support conversion rates
Own sales marketing enablement: newsletter, ROI weekly update, field activations follow-ups and governance, and campaigns kick offs.
Develop and execute regionally focused, integrated campaigns across field, digital, partner, and SDR channels
Support regionally owned events
manage regional field event execution from beginning to end, including logistics, coordination with demand gen, list preparation, contractors/vendors, onsite execution, and post-event analysis.
Support messaging and activation to prioritize ICPs and use cases
Identify conversion gaps and recommend optimization strategies
Collaborate with Demand Gen and ops teams
Requirements
5+ years in B2B marketing, preferably in SaaS
Strong understanding of pipeline metrics and revenue operations
Experience partnering closely with Sales leadership
Proven ability to execute integrated, cross-channel campaigns
Analytical mindset with strong reporting and optimization skills
High ownership, bias toward action, and comfort operating in a fast-paced environment
Hands-on experience working with Marketing Automation tools (Marketo) and SFDC
Not a must, but nice to have: Experience with drafting messaging and content writing
Tech Stack
SFDC
Benefits
Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
Work flexibility: hybrid and remote work policies
Generous paid time-off policy (every location is different)
Lifestyle allowance
A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work
Every full-time employee receives stock options, allowing them to share in the company’s success
We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts