Lead Marketing Innovation Manager

Pulley is a company focused on simplifying the process of starting and managing equity for founders. They are seeking a Lead Marketing Innovation Manager to develop and scale customer acquisition strategies that drive revenue, working closely with Product Marketing, Growth, and Sales teams.

Responsibilities:

• Identify high-leverage opportunities to drive net-new customer acquisition across segments and products
• Develop clear hypotheses grounded in customer insight, revenue potential, and market dynamics
• Launch, build, scale, and measure resource-intensive marketing programs, such as owned media (podcast, newsletter, research reports), event series, experiential initiatives, etc
• Create and pitch business cases to secure budget for new programs
• Be accountable for influenced pipeline and directly attributable revenue from your initiatives
• Define success metrics and build the measurement frameworks that tie investments to audience expansion and revenue influence
• Partner closely with Product Marketing to turn positioning, customer research, and market dynamics into compelling external narratives and programs
• Work with Growth Marketing to ensure programs reach and attract the target audiences
• Collaborate with Sales to ensure programs attract the right customers and support deal velocity
• Operate as the executional 'tip of the spear' for Marketing acquisition engines, ensuring bandwidth for our department to deliver deep strategy and research
• Take ownership of your programs from ideation all the way through execution, scale, and maintenance
• Have a willingness to be a 'face' of Pulley when appropriate or required
• Work independently as needed, but know when it's the right time to mobilize and motivate internal teams
• Be comfortable taking calculated risks. Flag unknowns, model best-case/worse-case scenarios, and commit
• Bring structure that facilitates scale as your programs deliver

Requirements:

• 6-8+ years of experience in B2B SaaS marketing. Background as an External Product Marketer or Integrated Marketer is ideal
• Proven experience conceiving, launching and scaling large, external-facing marketing programs
• Demonstrated ownership of influenced pipeline and/or directly attributable revenue
• Experience building in high-growth environments (Series A-D or similar)
• Experience working in cross-functional environments with Product, Sales, and Growth
• Strong commercial acumen and comfort modeling ROI
• Ability to business-case investments and secure buy-in
• Fluency in pipeline metrics, ACV dynamics, and revenue attribution
• Exceptional execution ability across formats and channels
• Clear, persuasive communicator at both operator and executive levels
• Strong analytical skills. You make decisions based on revenue signal, not engagement metrics
• You think like an owner and act like a teammate
• You have a strong bias towards real commercial impact
• You are comfortable being wrong and shutting down what doesn't work
• You are autonomous and proactive, defaulting to action over observation
• You are excited by ambiguity and open-ended challenges
• Experience building and scaling owned media (newsletter, podcast, research programs)
• Experience selling to founders, CFOs, or senior leaders
• Experience partnering closely with Product Marketing
• Experience launching programs that Growth later scaled via paid channels
• Comfort operating with meaningful budget responsibility