About this role

Lead lifecycle strategy across email, SMS, push, and membership communications
Increase repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping
Build and manage customer journeys: onboarding, abandoned cart, post-purchase, winback, subscription upgrade/downgrade flows
Develop structured segmentation strategies
Design and optimize subscription tier communication
Support upsell initiatives
Reduce churn through proactive engagement programs
Oversee promotional calendar
Partner with Creative for campaign assets
Ensure consistent messaging aligned with brand standards
Track repeat purchase rate, churn, LTV
Conduct cohort analysis
Continuously optimize flows based on performance data

Competitive salary based on experience
Medical, dental, and vision insurance, plus a range of additional voluntary benefits
401(k) with company match
Flexible PTO and 15 paid holidays to rest and reset
Remote-first culture with home office stipend
Professional development budget
12 weeks of paid family leave to celebrate life’s biggest moments

Retention Marketing Manager – Ecommerce, Membership

Key skills