Own day-to-day administration and optimization of Marketo, including integrations, custom objects, field management, scoring models, and workflow improvements to support scalable marketing execution.
Support the execution and optimization of marketing initiatives such as email campaigns, lead nurturing programs, and live and digital events, ensuring campaigns are launched accurately and on time.
Maintain and enhance marketing automation assets including email templates, landing pages, forms, and workflows, using tools such as Stensul to improve speed and quality.
Ensure reliable data flow and alignment between Marketo and Salesforce, supporting lead routing, segmentation, and data integrity across systems.
Partner with Revenue Operations to track, analyze, and report on campaign performance, contributing insights that improve pipeline visibility and revenue impact.
Identify opportunities to improve marketing operations processes, documentation, and system usage to increase efficiency and reduce execution risk.
Requirements
Bachelor’s degree in Marketing, Business, or a related field, or equivalent practical experience
3–5 years of experience in marketing operations or marketing automation roles
Hands-on experience administering Marketo and supporting integrations with Salesforce (SFDC)
Strong analytical skills with the ability to interpret campaign and funnel data
Experience supporting event and webinar platforms such as ON24 and Cvent
Familiarity with project management tools such as Asana
Marketo and/or Salesforce certifications
Understanding of data privacy regulations and marketing data best practices
Tech Stack
SFDC
Benefits
Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company-matched student loan contribution, and financial wellness programs.
Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference.