Create localized demand generation strategies, integrating field events, ABM programs, and partner marketing activities, that reliably produce leads and build a pipeline for the public sector
Identify opportunities to drive various hosted event formats such as: CxO events, customer-led panels, fireside chats, roundtables, webinars, Executive Briefings, and other bespoke experiences.
Work with cross-functional team members (Sales, Partner Ecosystems, SDRs, MOPS, Digital & Demand Gen Marketing, ABM Marketing, Product Marketing, Global Partner Marketing, etc.) to support the orchestration of high-impact marketing campaigns and programs.
Help manage external vendors and third-party event sponsorship opportunities based on market reach and target audience relevance.
Lead campaign reporting and post-mortems, ensuring all projects have clearly defined success metrics that are tracked, analyzed, and communicated to key stakeholders.
Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in your region.
Partner closely with the larger public sector GTM teams to understand specific government and education market priorities

7+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, Identity, etc.). At least 5+ years of US government experience, either in a government position or selling to government customers
Deep understanding of public sector personas, and familiarity with effective marketing strategies and buying motions across a wide range of government or educational institutions
Track record of implementing effective and creative marketing campaigns that generate new leads, opportunities, and accelerate the pipeline through deal registration
Ability to logistically execute on multiple concurrent events that require effective pre, during & post motions and communication among cross-functional teams
Experience working with channel and strategic partners to plan and execute on programs
Strong analytical skills, the ability to draw insights from KPIs, and leverage data to guide decision-making
Team player with exceptional organizational skills and attention to detail, and the ability to work in a fast-paced and changing environment with tight deadlines
Hands-on experience with Salesforce, Eloqua, Craft, Tableau (or other marketing automation and analytics tools).
Excellent writing and presentation skills
Ability to travel when needed (~20%)

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Senior Field and Partner Marketing Manager, Public Sector

Key skills