Own and lead the social media strategy for Lean In and Option B across all key platforms
Develop platform expansion roadmaps, including testing frameworks and launch strategies for new channels
Monitor and analyze platform-specific metrics to uncover insights and continuously optimize content strategy
Develop and execute editorial calendars aligned with organizational priorities and campaigns
Conduct research for social posts, including trending news, cultural moments, and relevant data
Lead proactive social listening to identify timely opportunities for engagement
Create polished visual assets and short-form video content optimized for each platform
Partner cross-functionally to translate programmatic work into engaging social storytelling
Report on performance trends, growth, and key learnings to inform broader brand strategy

Experience or interest in developing and executing multi-platform social media strategies
Deep understanding of platform-specific metrics and performance analytics (e.g., engagement rates, reach, retention, growth, conversion)
Demonstrated ability to respond quickly and effectively to timely moments with a clear point of view
Exceptional writing and editing skills, with the ability to craft thoughtful, inclusive, and well-structured content
Avid personal user of social media
Experience creating visual and video content optimized for social channels
Strong organizational skills and meticulous attention to detail
Ability to manage multiple priorities and deadlines in a fast-paced environment
Comfort working cross-functionally in a collaborative, feedback-driven organization
A shared commitment to and appreciation for the mission of Lean In, Lean In Girls, Option B, and the Dave Goldberg Scholarship Program

Senior Manager, Social Media

Key skills