VP, Marketing

Role Overview

• Serve as the head of Velera’s marketing advisory and subscription services with ultimate responsibility for overall success of operations and achieving client portfolio growth objectives.
• Develop Velera’s consulting strategic plan as a member of the consulting leadership team and own critical initiatives with significant impact towards organizational goals.
• Lead a team of Marketing Consultants responsible for expert advisory engagements and achieving client growth goals through research, design, and coordination of annual marketing campaigns.
• Lead a team of Marketing Campaign Analysts responsible for the timely execution and client growth goals of campaign delivery channels, including email, texting, direct mail, and push marketing.
• Provide expertise in B2C products, services, solutions, delivery channel, and consumer trends to advise FIs on best practices and optimize our evolving solution offering.
• Research, analyze, and monitor financial, technological, and demographic factors to capitalize on marketing opportunities.
• Stay abreast of current business and industry trends relevant to the client's business.
• Apply market trends, competitive and consumer research to assist our FIs with their marketing campaigns.
• Provide guidance to Marketing Consultants in developing campaign messages and creatives tailored to engage different consumer personas.
• Play a strategic thought leadership role in understanding marketplace trends to identify growth opportunities for our FIS.
• Lead B2C market research to understand the needs of B2C companies and to bring those insights to our FIS.
• Thoroughly understand the competitive landscape, products and consumers, buying triggers, and influencers.
• Interact effectively, proactively and responsively with the highest levels of executive management, both externally senior executives of FIs and internally within Velera.
• Act as a professional resource and mentor in contributing both to client engagements and internal discussions with Velera Consultants.
• Champion change leadership to enhance Velera’s consulting services and foster a culture of Entrepreneurial innovation where consultants are driven to find new solutions that benefit our clients.
• Lead and mentor preparation, articulation, and execution of business cases and implementation plans.
• Engage C-suite executives in dialogue and problem solving and support consulting team in doing same, to build relationships and identify new business opportunities in pursuit of outstanding member satisfaction.
• Contribute to Velera revenue growth by developing content for marketing and sales collateral, public relations, trade press, and related promotional materials.
• Maintain in-depth knowledge of trends and developments within financial services industry to determine future strategies and potential mutually beneficial partnership opportunities.
• Speak at, participate in panel discussions at and attend industry trade shows, seminars, user groups, and conferences.
• Perform other duties as assigned.

Requirements

• Ten (10) years of experience in strategic and B2C marketing required, preferably for a consulting firm.
• Five (5) years of experience in payments marketing in the banking industry.
• Five (5) years of experience managing teams, including hiring, developing, motivating and directing people required.
• Proven experience in B2B/B2C marketing practices, processes and technologies to help drive consumer adoption of products and solutions required.
• Bachelor's Degree in Business, Marketing or equivalent combination of education and experience required.
• Master’s degree preferred.

Benefits

• Competitive wages
• Medical with telemedicine
• Dental and Vision
• Basic and Optional Life Insurance
• Paid Time Off (PTO)
• Maternity, Parental, Family Care Community Volunteer Time Off
• 12 Paid Holidays
• Company Paid Disability Insurance
• 401k (with employer match)
• Health Savings Accounts (HSA) with company provided contributions
• Flexible Spending Accounts (FSA)
• Supplemental Insurance
• Mental Health and Well-being: Employee Assistance Program (EAP)
• Tuition Reimbursement
• Wellness program