About this role

Develop and execute lifecycle marketing strategies that increase engagement, satisfaction, and revenue.
Scope and create new initiatives, such as referral campaigns and re-engagement journeys for both closed lost deals and prior customers.
Create and manage customer segmentation and targeting strategies.
Develop and execute email marketing campaigns, including promotional campaigns and triggered messages.
Collaborate with cross-functional teams to develop and execute integrated marketing campaigns.
Manage user research and survey outreach emails, supporting insights and continuous improvement.

2+ years of experience in lifecycle marketing.
Strong understanding of customer behavior and segmentation.
Experience with marketing automation tools such as Clay and email automation tools (HubSpot experience a plus).
Excellent communication and collaboration skills.
Strong analytical skills and ability to use data to inform decisions.
Experience with A/B testing and experimentation.
Experience with SMS and push notification marketing is a plus.

Lifecycle Marketing Associate

Key skills