Partner Marketing Manager (AWS)

Tailscale is building the new Internet by delivering software that makes it easy to securely interconnect people and their devices. They are seeking a strategic and execution-focused Partner Marketing Manager to shape and scale their partner marketing efforts, focusing on AWS and supporting broader channel partner initiatives.

Responsibilities:

• Partner with ABM, Sales, and Partnerships to develop and execute partner marketing strategies aligned to pipeline and revenue goals
• Lead the planning and execution of partner-led campaigns, with a strong focus on AWS, including 1:few and 1:many ABM programs
• Collaborate with Product Marketing and Content teams to develop co-branded value propositions, sales enablement and campaign assets that engage buying teams within priority partner accounts
• Partner with AWS to manage end-to-end campaigns, including planning, execution, and reporting
• Plan and execute high-impact partner events, including webinars, executive dinners, field events, and joint sponsorships
• Partner with Events and Field Marketing teams to support flagship events such as customer conferences, summits, and sales kickoffs with partner involvement
• Own partner event strategy, from targeting and invitations through execution and post-event follow-up
• Build strong working relationships with partner managers, channel sales, and regional marketing teams to ensure cohesive execution
• Act as a trusted marketing partner to AWS and key channel partners, supporting joint planning and ongoing campaign alignment
• Support partner advocacy by identifying opportunities for case studies, customer stories, and co-selling
• Track and report on partner marketing performance, with a focus on engagement, pipeline impact, and partner-influenced ACV
• Manage MDF planning, allocation, and ROI tracking in partnership with regional and partner stakeholders
• Partner with Marketing Ops and RevOps to refine targeting, attribution, and reporting across partner campaigns
• Apply a test-and-learn mindset to continuously improve campaign efficiency and partner impact

Requirements:

• 5+ years of Partner Marketing experience in B2B SaaS
• Experience leading co-marketing campaigns and events with cloud, channel, or MSP partners, with AWS experience strongly preferred
• Proven success building differentiated partner programs rather than only executing inherited ones
• Experience with partner enablement, co-marketing, lifecycle programs, partner portals, and ecosystem development
• Strong knowledge of partner sales motions, pipeline tracking, MDF budget management, and attribution models
• Demonstrated ability to measure partner impact to pipeline and ARR with operational rigor
• Hands-on experience with Crossbeam, Salesforce, RollWorks, LinkedIn Ads, and campaign reporting tools
• Willingness to travel to support partner and field events
• Experience marketing to technical or developer audiences in B2B SaaS or cloud environments
• Familiarity with cloud ecosystems, or security and identity markets
• Strong technical aptitude and interest in learning complex products