Product Marketing Manager – Business Personal Systems, Commercial PCs

Role Overview

• Develop and deliver end-to-end strategic marketing plans across the lifecycle of the Commercial Notebooks portfolio.
• Manage multiple NPIs and project manage deliverables.
• Collaborate with key stakeholders (GBU, NPI, GTM, 4P, MMLs) to identify, plan and deliver critical GTM/sustaining marketing assets to enable sales and establish KPIs (Key Performance Indicators) for regular report that will be applied across the BPS portfolio.
• Conduct customer research and market analyses to understand the competitive landscape, establish product differentiators & value props, and lead the development of all source messaging, key messages, and KSPs (Key Selling Point).
• Create new and contribute to existing marketing documentation, including website copy, white papers, and more, to articulate the benefits of the product, problems it solves, its experiences and features to enable the workforce.
• Basic use of AI tools (like Copilot and DeepSights) to create more efficient workstream, bring innovative ideas to the table, and help review ideas/strategies/briefs, etc.
• Understand, advocate for, and represent the voice of the customer throughout all aspects of the customer journey.
• Identify gaps and opportunities to streamline the process for current BPS.
• Take the initiative to problem solve when conflicting needs arise, asks and rationale, and navigate with calm, discipline and a sense of what is right for HP.
• Manage budget, costs and project timelines.
• Performance KPIs Channel readiness and enablement effectiveness Vertical/cross PL market penetration Product launch success and adoption Deliverables Competitive portfolio positioning strategy NPI & Sustaining Marketing Plans Value Prop Definition / KSP identification Messaging testing strategy & analysis Influence Source Messaging Asset / Messaging / Playbook

Requirements

• 6+ years of experience in Product Marketing and Brand Marketing
• 4+ years in B2B related work
• Proven ability to articulate and communicate vision and narratives.
• Demonstrated competence at leading and inspiring cross-functional teams to action.
• Mastery in writing product positioning materials and experience in partnership with marketing and Public Relations (PR) on customer messaging.
• Strong business acumen and experience with deep understanding of product, sales, and marketing constraints.
• Ability to create and leverage product marketing frameworks to operationalize and drive consistency of narrative and launch deliverables.
• Aptitude to synthesize data, insights, and research to develop business cases to improve customer product fit.
• Skilled in identifying market opportunities and articulate competitive differentiators.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave